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KORE Insights
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KORE Insights

Hookit's Sponsorship ROI in 2022

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The sports world has had an exciting opening to 2022—the Winter Olympics, a highly-watched Super Bowl, Champions League elimination rounds, exciting NBA and NHL seasons—and lots more coming over the rest of the year, including the World Cup. So, who were the top sports sponsors so far this year?

Our Sponsorship ROI in 2022 report measures the impact of nearly 10,000 brands sponsoring major professional sports leagues, teams, events, venues and athletes. The data comes from a range of social and digital channels, including Facebook, Instagram, TikTok, Twitter, VK, Weibo and YouTube, which was then analyzed using computer vision and advanced machine learning.

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