- On April 26, 2017
As Chief Marketing Officer, Russell Scibetti drives all strategic marketing efforts and industry outreach for KORE while collaborating with sales, customer success and product management to shape the overall impact KORE continues to have on the sports & entertainment industry. In addition to this role, Russell is also President of KORE Planning & Insights (KPI), KORE’s business intelligence consulting division, helping teams, league, venues and providers take full advantage of emerging data and technology platforms. Russell spent his first three years at KORE as the Vice President of Product Strategy where he was responsible for the strategic vision, planning and development of the KORE Ticketing& Fan Engagement™, Sponsorship & Partner Engagement™, Suites &Premium™ and Data Warehouse & Analytics™ applications.
Prior to joining KORE, he was the Director of Relationship and Database Marketing for the New York Jets, where he managed a cross-departmental CRM initiative that connected ticketing, sales, service and marketing to execute multi-channel sales and retention campaigns and provide detailed insights into the team’s corporate and consumer business efforts. In addition to his work with KORE, Russell is the founder and primary author for TheBusinessOfSports.com, an industry blog that discusses practices in sports business and hosts industry networking events around the world. Russell earned his MBA from the W.P. Carey School of Business at Arizona State University and his BS in Computer Science from Rutgers University.