There are few departments who deal with more rapid change and development than Business Intelligence. Technology doubles in capabilities approximately every two years. Team performance varies from season to season, which effects your strategy. And organizational economics can differ from month to month, let alone season by season.
That’s why it’s important that every sports property conducts a comprehensive business intelligence and analytics assessment on a regular basis.
To help provide some guidance around the idea of a BI assessment, Sohil Gala and the rest of the KORE Planning & Insights (KPI) team put together a helpful whitepaper. It highlights key elements of the 7-step methodology we use at KPI to help our customers assess their business intelligence and CRM strategies. It covers everything from your organizational structure and technology stack to your analysis capabilities and view of the fan.
If you are interested in having KPI assist with your assessment and planning efforts, contact us at firstname.lastname@example.org to discuss how we can put together a complete BI scorecard report for your organization.
KORE is the global leader in engagement marketing solutions, serving more than 200 professional teams and 850+ sports and entertainment properties worldwide, providing practical tools and services to harness customer data, facilitate sponsorship sales and activation, and create actionable insights.