Ep 110 – 14 Hand Picked Piececs of Sponsorship Advice and Insights – Host’s Choice
One thing we have been thinking about, for some time, is creating a curated list of the host’s personal favourite insights or pieces of advice
Ep 109 – Inside Crypto, NFTs, and Fan Tokens in Sponsorship – Eddie Fitzgibbon – SRT
Blockchain companies investing in sports sponsorship is projected to reach US$5 billion by 2026. Cryptocurrency, blockchain and NFT sports sponsorship investment is projected to increase
Ep 108 – Inside Data Use in Sponsorship Evaluation and Measurement – Christian Fizia
We hear so much about the importance of Data. That’s because it is important. It is often no longer acceptable to make gut decisions or
Ep 6 – Data Systems: The Secret to Scaling Your Organization
It’s impossible to overstate the value of having a centralized data warehouse and a data system that flows into one place. When they’re adopted, they
Ep 107 – Inside Current Sponsorship Trends – Paula Beadle – Caravel Marketing
The world of sponsorship was already experiencing a lot of change, before COVID, but, as we are now fairly and squarely in the middle of
Ep 106 – Inside Sponsorship – Inside Esports Sponsorship with Patrick Collins from LeapFox
Esports is no longer a sector that we can look at and say, “Let’s just wait and see how it plays out”. Reports from Newzoo
Ep 105 – Inside Sponsorship – The Importance of Storytelling in Sponsorship
This episode is born from KORE Software’s 2019 free whitepaper, Storytelling in Sponsorship: The importance of storytelling in selling, reporting, and activating partnerships in sports
Ep 5 – Breaking Down 2021 & Bold Predictions for 2022
‘21 was basically a year of recovery from the events of 2020. The sports and live entertainment industries basically shut down during the pandemic, but
Ep 104 – Inside Sponsorship – Best Bits of 2021
It goes without saying that 2021 was a challenge but, as we know, the show must go on and that includes sponsorship. As such, despite
Ep 103 – Inside Valencia CF – Josep Borrell
Josep Borrell, Head of Commercial Strategy takes us inside Valencia CF’s commercial program. Josep made the move to Valencia CF from the agency side where
Ep 102 – Inside the Future of Sponsorship – Industry Roundtable – Part 3 of 3
Welcome to the third of three industry roundtables focusing on the future of sponsorship. In each of the roundtables, we hear from multiple guests, from
Ep 4 – Elements To Driving Fan Engagement
The last year and a half saw a heartbreaking lack of live sporting events. So savvy venues and marketers utilized an array of virtual options
Time to Start Optimizing. Activating. Engaging.
Time to Start Optimizing. Activating. Engaging.
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