The world of sponsorship was already experiencing a lot of change, before COVID, but, as we are now fairly and squarely in the middle of

Esports is no longer a sector that we can look at and say, “Let’s just wait and see how it plays out”. Reports from Newzoo

This episode is born from KORE Software’s 2019 free whitepaper, Storytelling in Sponsorship: The importance of storytelling in selling, reporting, and activating partnerships in sports

‘21 was basically a year of recovery from the events of 2020. The sports and live entertainment industries basically shut down during the pandemic, but

It goes without saying that 2021 was a challenge but, as we know, the show must go on and that includes sponsorship. As such, despite

Josep Borrell, Head of Commercial Strategy takes us inside Valencia CF’s commercial program. Josep made the move to Valencia CF from the agency side where

Welcome to the third of three industry roundtables focusing on the future of sponsorship. In each of the roundtables, we hear from multiple guests, from

The last year and a half saw a heartbreaking lack of live sporting events. So savvy venues and marketers utilized an array of virtual options

Welcome to the second of three industry roundtables focusing on the future of sponsorship. In each of the roundtables, we hear from multiple guests, from

Business Intelligence (BI) and analytics are having a moment. Back in 2017, only 20% of organizations said they had a BI department. But as technology

Welcome to the first of three industry roundtables focusing on the future of sponsorship. In each of the roundtables, we hear from six guests, from