When you think of the UEFA Champions League and sponsors, you think of Heineken. When you think of Formula 1 and sponsors, you probably think

We are very privileged to be able welcome such amazing guests onto this show and chat to them about their work. And, despite the ongoing

We are very privileged to be able welcome such amazing guests onto this show and chat to them about their work. And, despite the ongoing

It feels pretty redundant to note that there has been a lot of change in the world in recent times and, of course, those working

The sponsorship industry can be guilty, sometimes, of just rolling out the same old properties activated in the same old ways. We all cringe at

As we know, sponsorship is one of the most effective means of marketing.  In a US$60 billion industry (and growing) where brands spend tens to

On 29 July 1948, the day of the Opening Ceremony of the London 1948 Olympic Games, the first competition for wheelchair athletes, which was named

Worldwide, Rugby Union boasts 500 million fans and 10 million players within 128 national member federations affiliated through six regional associations. The driving force behind

One thing we have been thinking about, for some time, is creating a curated list of the host’s personal favourite insights or pieces of advice

Blockchain companies investing in sports sponsorship is projected to reach US$5 billion by 2026. Cryptocurrency, blockchain and NFT sports sponsorship investment is projected to increase

We hear so much about the importance of Data. That’s because it is important. It is often no longer acceptable to make gut decisions or

It’s impossible to overstate the value of having a centralized data warehouse and a data system that flows into one place. When they’re adopted, they

The world of sponsorship was already experiencing a lot of change, before COVID, but, as we are now fairly and squarely in the middle of

Esports is no longer a sector that we can look at and say, “Let’s just wait and see how it plays out”. Reports from Newzoo

This episode is born from KORE Software’s 2019 free whitepaper, Storytelling in Sponsorship: The importance of storytelling in selling, reporting, and activating partnerships in sports

‘21 was basically a year of recovery from the events of 2020. The sports and live entertainment industries basically shut down during the pandemic, but

It goes without saying that 2021 was a challenge but, as we know, the show must go on and that includes sponsorship. As such, despite

Josep Borrell, Head of Commercial Strategy takes us inside Valencia CF’s commercial program. Josep made the move to Valencia CF from the agency side where

Welcome to the third of three industry roundtables focusing on the future of sponsorship. In each of the roundtables, we hear from multiple guests, from

The last year and a half saw a heartbreaking lack of live sporting events. So savvy venues and marketers utilized an array of virtual options

Welcome to the second of three industry roundtables focusing on the future of sponsorship. In each of the roundtables, we hear from multiple guests, from

Business Intelligence (BI) and analytics are having a moment. Back in 2017, only 20% of organizations said they had a BI department. But as technology

Welcome to the first of three industry roundtables focusing on the future of sponsorship. In each of the roundtables, we hear from six guests, from

Based on total website traffic, social media behemoths, YouTube and Facebook are the second and third most visited sites, respectively, behind only Google, with Twitter

No longer can audience understanding be superficial i.e. females in New York who are between 25 and 40 years old. Consumers are complex people and

Here’s the million dollar question for match day: How do you get the fan to download the app? Recently on Behind the Business of Sports,

Sports and entertainment organizations are beginning to welcome fans back into venues.  What variables and uncertainties do they need to consider to operate safely post-pandemic? 

In a world where traditional reach and attention are diminishing, brands are looking for cut-through and engagement to drive relevance and ultimately accelerate their growth.Through

When you work in the sports business, you hear a lot of amazing stories…  And it would be a crime not to share them. That’s

Big sponsorship announcements are not commonplace right now; as we still aim to get back to whatever normal is going to look like post-pandemic. That

Throughout the world we have seen tobacco sponsorship and alcohol sponsorship banned or curbed in most markets and, right now, the sponsorship industry is watching

It has been a whole year since the world shut down because of the pandemic. The plights of rights holders and brands is well documented.

As an ever-present Premier League team, Arsenal are a global brand and, while current results are not favorable, they are one of the big six

Despite the challenges of 2020, it was still a great year filled with lots of amazing chats with sponsorship professionals from all over the world.As

Passions drive us. Passions define us. Passions connect us. Yet, passions are changing and with the explosion of digital, the democratisation of media, and a

Data, measurement, and most importantly, the insights and what we do with them, is something that is driving the sponsorship industry. In a world where