To assemble a winning partnership portfolio, brands must first choose the right partners. The right partners help to achieve key business objectives, improving both partnership
It’s no secret that the last two years have been challenging devastating for the travel and tourism industry. But as 2022 opens the door, this
2021 was a big year for KORE – not only for our team, but for you and the hundreds of global sports organizations, brands, and
Throughout 2021 we were slowly introduced to pre-pandemic times. Sporting events and other forms of entertainment opened their gates with limited capacity, all the while
Congratulations to the Atlanta Braves & Houston Astros on reaching the 2021 World Series! Both teams have a rich history and their respective fanbases have
As we continue to revolutionize sponsorship recaps, we added the ability to connect your Tableau workbooks to your individual sponsorships in Activate. Connecting to Tableau
The Fall sports calendar is as loaded as an Idaho potato at a Vandals tailgate. College football and the NFL are back, the NBA and
If creating sponsorship recaps takes you countless hours, keep reading. The four new Advanced Delivery features in Activate make it easier to capture the true
This summer’s Tokyo 2020 Olympic Games will surely be historic. Since the inception of the Modern Olympics in 1896, the Games have been cancelled only
Brands enter into multiple sponsorship deals because they want to increase brand awareness (among other objectives) across different audiences at different events. But the return
How companies, athletic departments, and athletes are getting ready to take advantage of the new rules. Across the many different NCAA sports and divisions, there
When an organization first begins investing in sponsorships, it will most likely track the details in a spreadsheet. It’s a ubiquitous and easy way to
Sponsorships are one of the oldest marketing tactics in the book, thanks to their long legacy of success. Since the earliest days of marketing and
Throughout a business’ lifecycle, there come times when the company needs to experiment and creatively change their practices and structure. Sports and entertainment companies are
Overview Like many professional sports teams, the Dallas Stars needed a way to manage social content, track metrics, and publish sponsorship recaps for multiple partners. With the NHL
Last week, our panel at SportTechie’s State of the Industry shared how they are generating partnership ROI with flexible asset mixes, real-time measurement, and reporting.
At KORE, our software helps brands take a modern approach to their sponsorship strategy. KORE customers leverage these solutions to garner insights and streamline processes.
Enter the third week of March, best known for trading an hour of sleep for some extra daylight, St. Patrick’s Day, and—of course—college basketball. If
Memorabilia Is Going Digital on the Blockchain NFTs—non-fungible tokens—provide a way to create digital scarcity and verifiable ownership. Fans can buy and sell digital collectibles
As a new year begins, major changes are happening within sponsorship deals and the teams who manage them. One of the most in-demand skills is
The NFL’s Big Game is always a leader in combining entertainment and technology. This weekend we will all experience a more virtual and futuristic feel,
Across North America’s “Big 5” sports, 76% of sponsorship deals include some type of hospitality at events. It’s one of the greatest assets that teams
Like many events, the Sports Tech World Series conference in Australia went virtual this year. KORE’s Cliff Unger (SVP of Worldwide Sales) and Marc Roots
Every strategist has a go-to way of evaluating the success of a deal – Both short term and long term. So, I wanted to unpack
The Brooklyn Nets recently announced one of the NBA’s most unique sponsorship deals. Starting in the 2020-2021 season, Motorola will bring their iconic “batwing” logo
It’s exciting that a few different COVID-19 vaccines are nearing approval, but it will take time to distribute them and gradually build herd immunity. Many
As more people—especially youth and young adults— shift their habits away from traditional media, it’s becoming harder for brands to reach these fragmented audiences. By
After a seven-month delay, and zero egg salad sandwiches consumed by fans this year, we can finally crown our 2020 Masters Champion, Dustin Johnson. Scoring
Heads up, I’ve stolen some key themes from KORE’s whitepaper, Data Warehousing and Analytics, that is largely geared towards rights holders. With so much planning and
Welcome to the 2020 World Series. Hopefully, you read that in your best (or worst) Joe Buck impression. After an improbable season, we have finally
Time to Start Optimizing.Activating. Engaging.
Time to Start Optimizing. Activating. Engaging.
Let's talk about how your team can gain exceptional value from KORE's deep and connected ecosystem.