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KORE Insights

2022/23 KORE State of the Industry

A Data-Driven Annual Review of Global Sport Sponsorship Trends & Spend Across the Big Five 2022/23 Seasons.

Preview: In 2022 we entered a year of transition. Fans returned to stadiums, attended events, and continued to share their experiences digitally.  

Normalizing was the trend for the 2022-2023 sport seasons. In this report we’ll focus on comparing not just year-over-year trends but a clear comparison to pre-pandemic data points and trends without the COVID-19 implications of 2020 and 2021. 

With more than 200 industry experts at the helm of KORE’s data and analytics, the creation of this in-depth, data-driven review derives from many subject matter experts within the industry. As we unveil the second edition of this report, we proudly highlight its evolution and improvement, made possible by the advancements in our tools and technologies. 

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