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KORE's State of the Industry 2024
The Leading Sports Sponsorship Trends & Insights Report
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Preview:
Our findings spotlight a vital need—alignment is the key. While 70% of rights
holders try to pinpoint their brand partner's goals, an overwhelming 81%
acknowledge the imperative of aligned goals, values, and strategic fit with their
partners. Conversely, brands agree, emphasizing the necessity of goal congruence,
brand resonance, and cost-effectiveness in partnerships. Yet, a disconnect lingers—
63% of brands perceive a gap in understanding from the rights holders' side
regarding their objectives.
The report features:
- Deep insights from a comprehensive industry survey of brands and rights holders - outlook for 2024.
- Spend trends across North America's big five leagues and global sport.
- Targeting opportunities based on trends and the industry's leading sponsorship experts, strategic outlook.
KORE Planning and Insights (KPI)
The Best Team of Engagement Experts
When you leverage KORE’s team of expert consultants, you will get exclusive industry insights, trends and best-practices to help your brand unlock its full potential.
Featured Resources
Partnership Optimization Activation Engagement Starts Here.
Partnership Optimization Activation Engagement Starts Here.
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