We hope you and yours are healthy, safe and settling into this new rhythm.
Like most of you, the KORE team has been working from home for several weeks, trying to focus on ways we can help. One of the areas we know we can shift into higher gear is communication. We also know we didn’t want to send another one of those notes stating a high-level and vague commitment. Don’t get us wrong, the commitment is there, but that isn’t something we need to email – just expect it.
We are, however, interested in sending content that has value. Since the league suspensions were announced last month, we’ve had a company-wide initiative focused on gathering intelligence and specific business cases targeting how our partners are using our software, CRM, digital channels like social and esports, and other technologies to effectively support their fans, partners, and internal teams.
We’ve spoken to dozens of professional teams, leagues, and brands across the globe and have been hearing one question more than any other:
How are others handling this crisis?
To address this request for shared insight, we are launching a series of posts to showcase interesting stories, best practices, and strategies organizations are implementing, not only to handle but to improve their operations over the long-haul.
To kick this off, we wanted to highlight two topics:
Sponsor Response, Insight, and Planning: Teams and brands are all trying to get a true sense of the impact of delayed or canceled events across their deal sheets. They are aggregating sponsorship assets, identifying available assets, and examining event costs and rates. It can be complicated and messy, but there are ways to approach this for long term benefit. You can find the article here.
While this article isn’t all about our product, of note over the next week, KORE is going to deliver a couple of reports to KONNECT clients, free of charge, to help them better execute on the ideas raised. We aren’t trying to make this a hard sales pitch in any way, its about the ideas, but if you don’t have KONNECT and have interest let us know – we can work with you even if your budgets aren’t where they need to be right now.
Service & Retention Ticket Requests: Teams are also working to provide an organized and effective response to the increase in requests they have from their fans. From basic status updates to refund requests, the need to respond effectively is difficult with the level of uncertainty in current circumstances. While the uncertainty can’t be resolved, approaches to help manage to it are highlighted here.
As always, please don’t hesitate to reach out – not just on these topics but really on anything at all. We want to keep the conversation going and we are here to help.
KORE is the global leader in engagement marketing solutions, serving more than 200 professional teams and 850+ sports and entertainment properties worldwide, providing practical tools and services to harness customer data, facilitate sponsorship sales and activation, and create actionable insights.