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Chicago Bears

Measure What Matters to Partners: How the Chicago Bears Proved Value to Grow Sponsorship Revenue

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Established in 1920, the Chicago Bears are one of the most storied American sport franchises with a vast and fiercely loyal fan base. As of April 2023, they have 8.5mm followers across five social media channels and saw a 2.6% growth in followers since the beginning of the season. Considering their social reach, along with their retention rate for season ticket holders being nearly 100% each season as well as consistently selling out games for more than 30 years, it’s clear why the Bears are an attractive partner to brands.

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