KORE Insights

Forsberg Racing

How Forsberg Racing Quantified ROI and Doubled its Partnership Investments

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Since partnering with Hookit, a KORE Software company, for full social data evaluation and reporting in January of 2022, Forsberg now has the ability to put a dollar value on the content they create. This has given the team the ability to prove value to their biggest partners and negotiate deals with new partners using the adjusted ad value model. By learning how to use these tools, the team has increased overall investment spend into their team by double, year over year.

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