Kroenke Sports & Entertainment (KSE) has expanded its relationship with KORE Software by adding the Data Warehouse and Analytics™ (DWA™) application, which will be its enterprise-wide master data management platform. KSE owns and operates the Denver Nuggets (NBA), Colorado Avalanche (NHL), Colorado Rapids (MLS), and the Colorado Mammoth (NLL), as well as Pepsi Center, Paramount Theatre, and Dick’s Sporting Goods Park. Since 2015, KSE has used KORE Software’s sports business applications for ticketing, fan engagement, and sponsorship business management to help drive revenue and manage complex internal business processes.
KSE’s decision to upgrade their KORE Software subscription to include DWA™ was based on the fact they were looking to achieve a variety of goals, including advanced reporting, on-demand customer segmentation, and the creation of a robust data repository. They were also looking to increase fan data security. Protecting customers’ data is a top priority for both KSE and KORE. To ensure safe, secure, and consistent protection of fan identities, strict operational practices are employed in conjunction with modern and reliable technologies.
“Our dependence on data has grown immensely, and we need the right tools in place to expand our Business Intelligence program and ensure cybersecurity for our fan data. KORE is a valued partner, and their ability to provide CRM, sponsorship management, and a data warehouse on a single integrated platform streamlines and simplifies our ability to work quickly and effectively,” commented Jeremy Short, VP of Business Intelligence at KSE.
KORE Software’s Data Warehouse & Analytics application allows organizations to store and analyze large amounts of data accumulated from a wide range of sources. KORE built their application to interface with their clients’ existing CRM tools, ticketing platform, point-of-sale system, and marketing automation provider. The end goal is improving efficiency from the discovery stage to activation.
Todd Cusolle, President of KORE Software, added, “Traditional data warehouses often create more silos and bottle necks within the organization. The data goes in, and only one or two people at an organization can access it. Our approach is to aggregate the data, provide easy access across all stakeholders and business units, and connect the data directly to output platforms like CRM or marketing automation. We simplify the entire process and make it far more streamlined.”
KSE joins several professional organizations that have found success with KORE’s Data Warehouse & Analytics application.
About Kroenke Sports & Entertainment
Denver-based Kroenke Sports & Entertainment (KSE) is one of the world’s leading ownership, entertainment, and management groups. As owners and operators of Pepsi Center, the Paramount Theatre, Dick’s Sporting Goods Park, the Colorado Avalanche (NHL), Denver Nuggets (NBA), Colorado Mammoth (NLL), and Colorado Rapids (MLS), KSE’s sports and entertainment assets are second to none. Additional properties under KSE’s umbrella include Altitude Sports & Entertainment, a 24-hour regional television network; Altitude Authentics, the company’s official retail provider; and Altitude Tickets, the official ticketing provider for KSE teams and venues.
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KORE is the global leader in engagement marketing solutions, serving more than 200 professional teams and 850+ sports and entertainment properties worldwide, providing practical tools and services to harness customer data, facilitate sponsorship sales and activation, and create actionable insights.