With the opening date for Allianz Field coming up in 2019, Minnesota United FC has upgraded their technology stack with the addition of Ticketing & Fan Engagement and Sponsorship & Partner Engagement™ applications from KORE Software and KORE Planning & Insights (KPI) Services. Plans for the team’s new soccer-specific stadium were announced in 2015. Seating nearly 20,000 and located in the Midway neighborhood between Minneapolis and Saint Paul, the stadium will open next year.
Once Minnesota United FC made the decision to switch ticketing providers to Seat Geek, they knew the time was right to reevaluate all their software stack. They decided to look for improvements not only with ticketing, but also reporting, organizing and evaluating data.
Sean Sittnick, VP of Ticket Sales at Minnesota United FC, explained, “As we make the transition into our new building, one of the most critical things we can do is understand our customer better. We also need to track everything we’re doing. KORE and Salesforce together are a great opportunity for us to manage our daily sales efforts and understand our customer and their journey as well as possible.”
With access to more customer data than ever before, the club recognized the opportunity to use data to improve the customer experience and make data-driven decisions. “We want to be able to use the new data we’re getting as quickly and efficiently as possible. KORE is the best way to accomplish all these goals internally,” said Business Intelligence Manager Taylor Van Oosbree. “The sponsorship side of the business will help us track our inventory better, know what we’re maximizing in the stadium, and where we can still make improvements.”
KORE Software will play a big role in Minnesota United FC’s overarching growth strategy. Ultimately, they will gain a high-level overview of how fans are using and enjoying the new stadium. Sittnick added, “We will deep dive and gain a deeper understanding of our customer base. That’s where KORE will come into play. Now we can make sure we’re growing our database properly so that we can offer the best experience in professional sports possible.”
“We very excited to play such a large role in the growth of a new and rapidly growing MLS team,” said Erick Estrada, Vice President of Sales at KORE Software. “MLS teams have really embraced the age of data and technology and I think that will ultimately support the growth of the sport in North America.”
About Minnesota United:
Professional soccer has been a part of Minnesota for over four decades and Minnesota United is at the forefront of growing the game at all levels. From the first team to the front office to the Development Academy to our work throughout the Twin Cities, the club’s goal remains the same: to promote soccer, the world’s game, and through it inspire and unite our community. We’ll accomplish this through a culture built on accountability, respect, excellence and honesty and by creating a fan experience and connection to the community second to none. Minnesota United will open Allianz Field, our new home in the Midway neighborhood of St. Paul, in 2019.
KORE is the global leader in engagement marketing solutions, serving more than 200 professional teams and 850+ sports and entertainment properties worldwide, providing practical tools and services to harness customer data, facilitate sponsorship sales and activation, and create actionable insights.