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KORE Insights

Storytelling in Sponsorship 2019

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Stories are at the heart of this new world of information sharing. In 2019, they will continue to shape relationships, understanding, and behaviors. In this guide, we wanted to shine a light on how both brands and rights holders can utilize storytelling to their advantage, across the whole lifecycle of their partnerships. In a world of instantaneous conversation and differentiation, expectations of audiences as well as clients have changed. Here, we look at the three most important aspects of the partner relationship; selling, activating and reporting.

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