Hookit Insights

NIL Sponsorships & College Sports on Social Media

Video insights into the top athletes and sports across the college landscape for the 2021-22 school year.

With Name-Image-Likeness (NIL) sponsorships now available for college athletes, we analyzed the top athletes on social media across college sports, from football and basketball stars to gymnasts, soccer players, track athletes, and beyond. Watch our latest video that breaks down who the top athletes in college are, which sports they come from, and how they promote their brand partners.

What's in it?

Top athletes & sports on social media
Benchmarking social performance across sports
Top brands & industries promoted by these athletes this school year
What worked & where value came from
The topics these athletes and their fans care about

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