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KORE Insights

Charlotte Hornets

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In early 2020, the Charlotte Hornets had three major challenges with their fan database. Their biggest challenge was not having an accurate source of truth for all their fan data. They had multiple data sources and several ways a customer could interact with their brand, resulting in a fan having multiple records. For example, they had 12 versions of John Doe in 12 different platforms in 12 different areas of their business. They needed a way to consolidate all this data to show a single accurate record for each customer.

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