Josep Borrell, Head of Commercial Strategy takes us inside Valencia CF’s commercial program. Josep made the move to Valencia CF from the agency side where he spent two and a half years at Nielsen, in London, including roles as a Football Account Manager and a Commercial Insights Manager.
Playing in Spain’s La Liga, Valencia have a great footballing history and celebrated their centenary year in 2019 by winning the Copa del Rey, Spain’s annual knockout football competition. Not only does Valencia CF have a great footballing history, they also have a real and deliberate connection with the Valencia region and that absolutely translates positively to Valencia’s commercial program.
Those efforts include the Valencia Innovation Hub and a business club they established during their centenary year that has seen other football clubs reaching out and connecting.
Jordan Rutner, Research Marketing Manager at KORE Software, also joins us to discuss his latest blog which examines Quick Service Restaurant Partnerships in Sports.
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Inside Sponsorship is the show that provides sponsorship professionals with advice, insights and news so that they can maximise their commercial programs and achieve best practice.
Content Grasshopper is a boutique marketing consultancy where I help clients, of all sizes, develop marketing that focuses on a ‘marketing through teaching’ approach to engage their target audience, demonstrate expertise, and build trust as a pathway to conversion or action.