The global sponsorship portfolio at UBS is rooted in culture and sport including contemporary Art, with Art Basel as the flagship property, and Motorsports, currently Team Partner of Mercedes AMG-Petronas Formula One team, in addition to regional platforms.
Anneliese Mesilati oversees the UBS Arena naming rights agreement and the partnership with UBS Arena’s anchor tenant—the NHL’s New York Islanders.
Additional programs include the Founding Sponsorship of PlayersTV, the first ever athlete-owned media network dedicated to showcasing sports lifestyle and entertainment content, and Global Lead partnership of Art Basel – regionally Art Basel Miami Beach.
Alongside ideation, activation and management of regional sponsorship activities, Anneliese is focused on aligning initiatives with UBS’s leadership in sustainable investing and commitment to “Reimagine the power of investing and connect people for a better world.”
Prior to UBS, Anneliese has acted as a brand, marketing and communications lead for several financial services firms including Citi and RBC, among others.
Inside Sponsorship is the show that provides sponsorship professionals with advice, insights and news so that they can maximise their commercial programs and achieve best practice.
Content Grasshopper is a boutique marketing consultancy where I help clients, of all sizes, develop marketing that focuses on a ‘marketing through teaching’ approach to engage their target audience, demonstrate expertise, and build trust as a pathway to conversion or action.