Ep 124 – Inside Sponsorship at Shell V-Power Racing Team – Nigel Calder

The Supercars Championship is a touring car racing category in Australia, running as an International Series under FIA regulations. The Supercars Championship holds races right across Australia and has often held one in New Zealand as well.

The vehicles used in the series are loosely based on road-going cars, obviously with modifications though.

Dick Johnson Racing is Australia’s oldest motor racing team and is one of the competing teams in the Supercars Championship, competing as the Shell V-Power Racing Team. Founded by Dick Johnson, the team’s drivers have won ten Australian Touring Car Championship titles and the team has taken four victories in Australia’s premier race, the Bathurst 1000.

Nigel Calder is the team’s Head of Commercial and joins us to take us inside the Shell V-Power Racing Team.

You can connect with Nigel on LinkedIn and follow the Shell V-Power Racing Team at djr.com.au

As a client of KORE, we have also produced a case study looking at how the Shell V-Power Racing Team Achieve Real-Time Asset Tracking & Data Transparency Across Their Organisation with KORE Software. You can download it here.

Have an idea or topic you would like us to cover in future episodes? Reach out to us directly at bspod@koresoftware.com. 

Inside Sponsorship

Inside Sponsorship is the show that provides sponsorship professionals with advice, insights and news so that they can maximise their commercial programs and achieve best practice.

Content Grasshopper is a boutique marketing consultancy where I help clients, of all sizes, develop marketing that focuses on a ‘marketing through teaching’ approach to engage their target audience, demonstrate expertise, and build trust as a pathway to conversion or action.

Partnership Optimization Activation Engagement Starts Here.

Partnership Optimization Activation Engagement Starts Here.

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