It goes without saying that 2021 was a challenge but, as we know, the show must go on and that includes sponsorship. As such, despite the challenges of 2021, it was still a great year filled with lots of amazing chats with sponsorship professionals from all over the world.
Now, as always, we’ve wrapped up the year and re-visited the 11 episodes of Inside Sponsorship from 2021. You might have seen on social media that, for each show, we pull out a 30-45 second snippet and turn it into a video to help whet your appetite. As such, we’ve gone back and pulled the full question and answer, for that snippet, and created a best of 2021 show for you.
Enjoy.
Have an idea or topic you would like us to cover in future episodes? Reach out to us directly at bspod@koresoftware.com.
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Inside Sponsorship
Inside Sponsorship is the show that provides sponsorship professionals with advice, insights and news so that they can maximise their commercial programs and achieve best practice.
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Content Grasshopper is a boutique marketing consultancy where I help clients, of all sizes, develop marketing that focuses on a ‘marketing through teaching’ approach to engage their target audience, demonstrate expertise, and build trust as a pathway to conversion or action.