As an ever-present Premier League team, Arsenal are a global brand and, while current results are not favorable, they are one of the big six English football clubs, boasting a sponsorship portfolio with some of the world’s most recognizable brands including Adidas, Cadbury, Intel, and Lavazza.
Arsenal is just like every other team around the world as they responded to the pandemic, welcomed football back, welcomed some fans back, and then the ever-changing environment and the rules and regulations that come with it.
Right in the middle of Arsenal’s great sponsorship team is Alice Larkworthy, Senior Partner Services Manager. Alice joins us to take us inside Arsenal FC’s corporate partner’s program.
Also joining the show is Noelle Fanella, Product Manager at KORE Software, who discusses her blog, Brand Sponsors, Take Full Advantage Of Your Hospitality Perks.
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Inside Sponsorship is the show that provides sponsorship professionals with advice, insights and news so that they can maximise their commercial programs and achieve best practice.