It has been a whole year since the world shut down because of the pandemic.
The plights of rights holders and brands is well documented. Often forgotten in the sponsorship conversation, however, is the third side, the agencies; the ones working between rights holders and brands to activate the biggest sponsorship deals in the world.
There are some amazing minds in the agency world who are not always bound by the hierarchy and bureaucracy often found in rights holders and brands. Agencies can start with a blank whiteboard and work on ideas and solutions; some of which find their way into sponsorship deals, and the industry is better for it.
That’s why, in this episode, we wanted to check in with one of the world’s great agencies, PRISM, and find out how they’ve pushed through COVID, their learnings, their successes, and how they are moving forward a year after it all started.
Also joining the show is Daniel Collier-Hill, KORE’s Commercial Director – APAC, who discusses his latest blog, The Shift in Assets.
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Inside Sponsorship is the show that provides sponsorship professionals with advice, insights and news so that they can maximise their commercial programs and achieve best practice.