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McLaren Formula 1 Team​

McLaren Drives Sponsorship Revenue Growth by Leveraging Hookit’s Social & Digital Media Insights

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With sponsorship revenues growing across the series, McLaren needed new ways to grow theirs to keep up with the other top teams. In order to explore new opportunities, McLaren first needed to demonstrate how their social media and digital content campaigns would benefit current and potential sponsors. Download the case study to learn how they did it using our Evaluate Social tool, formerly called Hookit. 

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