SBJ 2022 - Driving Innovation Through Data Analytics & Metrics
How do clubs help brands get more out of their sponsorship dollars? Hear straight from the Chicago Bears on how they’re leveraging best-in-class sponsorship tools and data to collaborate with partners to ensure better returns and more real-time performance conversations. The sponsorship landscape has changed, and organizations are implementing new strategies around objectives, asset selection, and in-season performance metrics to achieve stronger partnerships and improved results. KORE Software sits down with the Chicago Bears to discuss where they’re seeing the most success and what’s next for the sponsorship industry.
Doug Carnahan, VP, Corporate Partnerships, Chicago Bears, Adam Dettman, Director, Sports & Entertainment Marketing, MillerCoors, Corey Ruff, VP, Business Strategy and Analytics, Chicago Bears, Moderator: Adam Grow, COO, KORE
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