SSAC19 - Getting WISE with Analytics
Featuring Rachel Holt, Heidi Browning, Victoria Barnaby and Jennifer Hinkle. NESN.com's Rachel Holt is joined by women in sports and events from the Redskins, NHL and '47 to discuss their digital marketing efforts, including: personalizing the fan experiences, engaging with millennial, gen-Z audiences, and the changing social media landscape.
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