Leading sports and entertainment analytics company, KORE Software, appoints long-serving industry executive to lead commercial strategy in EMEA.
New York, NY | January 13th, 2021- KORE Software is proud to announce Mark Cornish as its new Commercial Director, EMEA. As Commercial Director, Cornish will be responsible for strategy and execution of all new business initiatives in Europe, the Middle East, and Africa. In addition to expanding KORE’s presence in sports and entertainment, a key focus for Mark will be fostering new relationships with key brands and agencies.
Mark joins KORE with a wealth of experience, having spent 25+ years in the global partnership industry. Based in London, Mark has worked with some of the largest brands, rightsholders and agencies in the world – including roles at Nielsen Sports, Sponsorium, and time running his own sponsorship consulting practice.
“After another year of meaningful growth and an ever-expanding product and services footprint, we couldn’t be more excited for Mark to join the team and drive our commercial success in EMEA,” said Cliff Unger, SVP of Global Sales. “Combining Mark’s commercial acumen and industry relationships with KORE’s world-class platform will be a winning formula for us in the region.”
Cornish has garnered high praise and deep connections across the sponsorship industry and is well-established as a thought leader and subject matter expert among trade and industry leaders. His addition aligns well with KORE’s increasing focus on supporting the entire ecosystem of corporate partnerships, for brands and rights holders alike.
“I’ve long admired KORE and their unique offering of world-class technology, an unparalleled approach to data insights, and robust services and support. With their market share leadership in sports and an increasing focus in the brands space, I am thrilled to join the team at such an exciting time,” states Cornish.
In 2020, KORE added numerous client logos to a portfolio of more than 850 properties, agencies, and brands worldwide. With the addition of Cornish – as well as new solutions for deal consideration, activation, and evaluation – KORE expects EMEA to be a key growth region through 2021 and beyond.
“Mark will be a great addition to the team; his track record speaks for itself. He’s a pro and I know he’ll add tremendous value to our customers and partners,” said Jason Fletcher, CEO of KORE Software.
KORE is the global leader in engagement marketing solutions, serving more than 200 professional teams and 850+ sports and entertainment properties worldwide, providing practical tools and services to harness customer data, facilitate sponsorship sales and activation, and create actionable insights.