Atlanta, GA, July 18, 2017 – KORE Software announced today that they have been selected by the Atlanta Braves to be their CRM and Data Warehouse vendor. KORE Software’s applications will be the underlying technology supporting the Atlanta Braves’ fan engagement, sponsorship sales, premium sales, and data & analytics strategy at SunTrust Park and The Battery Atlanta.
Earlier this year, the Atlanta Braves opened SunTrust Park and The Battery Atlanta, a 1.5 million square foot mixed-use development. The Battery Atlanta is home to numerous residences, a hotel, restaurants, retail outlets, two office buildings, a 4,000-person concert venue, and a LOT of consumer data.
As part of a comprehensive data strategy focused on improving service and the consumer experience, KORE’s applications will enable the Braves to aggregate data from both SunTrust Park and The Battery Atlanta, analyze the data to make quicker and better business decisions, build deeper customer relationships, and provide better audience insights to their corporate partners.
“We strive to be the best in the business when it comes to knowing who our customers are, how they interact within SunTrust Park and The Battery Atlanta, and provide them with the best experience possible,” said Justin Watkins, Director of Business Intelligence at the Braves.
The Braves will also use KORE to elevate their marketing automation capabilities. With advanced customer segmentation, workflow, and pipeline automation, KORE Software applications will enable the Braves’ marketing, sales, and customer service teams to provide tailored and unique experiences that drive loyalty.
“Our new relationship with the Atlanta Braves is very exciting for all of us here at KORE. We’re thrilled to have the opportunity to help them leverage data, analytics, and CRM to improve fan and corporate partner relationships both inside and around the ballpark,” added Todd Cusolle, President of KORE Software.
About KORE Software:
KORE is the global leader in sports and entertainment business management solutions. Comprised of KORE Software, KORE Software Capital LLC, and KPI (KORE Planning and Insights), KORE serves more than 100 major league teams and 200 collegiate customers worldwide, providing practical tools and services to harness customer information including their preferences and behaviors, creating valuable insights, and helping teams follow up with powerful action. For more information about KORE Software and KPI, visit www.koresoftware.com.
About SunTrust Park and The Battery Atlanta
SunTrust Park, the new 41,149-seat home of the Atlanta Braves, was developed by the organization in partnership with the Cobb-Marietta Coliseum and Exhibit Hall Authority. Located in Atlanta at the intersection of I-75 and I-285 in the bustling Cumberland area, SunTrust Park flows directly into The Battery Atlanta, a 1.5 million square foot mixed-use development, featuring boutique shopping, chef-driven restaurants, an Omni Hotel, The Coca-Cola Roxy, 550 residences, and One Ballpark Center, Comcast’s regional office headquarters. Powered by Comcast’s all-fiber network and delivering multi-terabit capabilities, SunTrust Park and The Battery Atlanta has the highest-capacity network serving any stadium and mixed-use development in the nation. The Battery Atlanta was privately developed by the Braves along with retail partner Fuqua Development, office developer Pope & Land Enterprises, and Pollack Shores Real Estate. For more information on SunTrust Park and The Battery Atlanta go to www.braves.com/SunTrustPark or www.batteryatl.com.
KORE is the global leader in engagement marketing solutions, serving more than 200 professional teams and 850+ sports and entertainment properties worldwide, providing practical tools and services to harness customer data, facilitate sponsorship sales and activation, and create actionable insights.