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KORE x Sports Alliance
View FAQ Questions
KORE x Sports Alliance


  • KORE is the global leader in engagement marketing solutions. Over 850 sports organizations, brands, and properties trust KORE’s intelligence platform to enrich partnerships, enhance fan engagement, manage sponsorships, and drive performance across their entire activation landscape.

  • KORE specializes in sponsorship activation, fan engagement, ticket sales, partnership evaluation, data analytics, and innovative marketing journeys through one connected platform of solutions, data, and insights. KORE helps accelerate and enhance organizations’ ability to better manage and make strategic decisions for their business and maximize activation performance.

  • KORE has grown rapidly this past year, recently acquiring Hookit, the leading AI-powered sponsorship analytics platform for social and digital measurement and SSB’s Pro Sports Vertical.  These acquisitions continue to establish KORE as the most comprehensive solutions provider in the sports and entertainment industry, serving diverse clients such as Chelsea FC, Liverpool FC, Madison Square Garden, the NBA, Dallas Cowboys, Real Madrid, FC Barcelona, New Balance, and HSBC Bank.
  • By teaming up with Sports Alliance, KORE will greatly expand its rightsholder footprint in the EMEA market and be better positioned to support marketing departments, not just partnership and ticketing departments.
  • Sports Alliance and KORE have strong product synergy and together will be able to provide new features and functionality for our clients that truly aligns with our commitment to the market to be a single-source-of-truth provider across the entire engagement marketing space.

We’ll be moving forward as one team under the KORE brand and we’re excited to have more resources, solutions, and insights to better serve our customers.

Additional features and functionality will be available from a single provider to serve teams across, marketing, ticketing, business intelligence, and partnership/sponsorship teams.

  • Your Customer Success Manager or Account Manager will be following up with more information on new offerings in February.

  • For unique customer success stories visit here: Case Studies
  • No new products will be automatically added to your contract. However, customers will have the opportunity to integrate new solutions and capabilities into their existing KORE or Sports Alliance offerings.

  • Our teams are working together to assimilate these new offerings and we will provide more information on new solutions in early February. 

No, the functionality of our products and services will not change.

For now the APPS platform will remain as it is so you can still login as normal at

No. All existing contracts will be honored, and the acquisition will not change your current contact agreement.

No. Your success is still our number one priority. The level of service and support you currently receive will not change. Your Customer Success Manager or Account Manager is and will remain your contact, available to answer any questions you may have.

Please continue to use the same communication channels such as the service desk and the out of hours service.

All Sports Alliance and KORE employees will be using a KORE email address moving forward. Your Customer Success Manager or Account Manager will be communicating with you via the new address. For reference, KORE email addresses take the format of For the time being all emails sent to a Sports Alliance email address will be auto-forwarded so there is no need to worry!

As always, your Customer Success Manager or Account Manager is available to answer any questions you may have.

Partnership Optimization Activation Engagement Starts Here.

Partnership Optimization Activation Engagement Starts Here.

Let's talk about how your team can gain exceptional value from KORE's deep and connected ecosystem.