While the history & tradition of combat sport & mixing martial arts can be traced back almost 3,000 years The UFC started in 1993 with a goal to answer the question, “Which martial art is truly the most effective in combat?
In 2001, along came Dana White and his business partners who bought the struggling company for USD $2m.
Headquartered in Las Vegas, and with a network of employees around the world, UFC produces more than 40 live events annually, featuring a massive global roster of talent from almost 80 countries, consistently selling out some of the most prestigious arenas around the globe.
UFC programming is broadcast in over 165 countries and territories, via more than 60 global broadcast partners, to more than 1.1 billion TV households worldwide in over 40 different languages. UFC has the highest concentration of millennials (ages 18-34) in its fan base with 54% (compared to other top sports properties).
To take us inside sponsorship at UFC is Nick Smith, Vice President Global Partnerships.
You can connect with Nick on LinkedIn and find out more about UBS at ufc.com.
Have an idea or topic you would like us to cover in future episodes? Reach out to us directly at bspod@koresoftware.com.
Inside Sponsorship
Inside Sponsorship is the show that provides sponsorship professionals with advice, insights and news so that they can maximise their commercial programs and achieve best practice.
Content Grasshopper is a boutique marketing consultancy where I help clients, of all sizes, develop marketing that focuses on a ‘marketing through teaching’ approach to engage their target audience, demonstrate expertise, and build trust as a pathway to conversion or action.
