Audience analysis allows brands to learn about who they’re reaching on social media platforms, like Instagram, TikTok, and Twitter. Topic analysis enables brands to discover topics that their partners and their partners’ audiences care about and measure them against the topics that matter to their brand.
Using both capabilities in KORE’s Evaluate Social platform, we analyzed Olympic champion Eileen Gu’s audience on Instagram and TikTok and dove into her most shared topics. With this analysis, brand’s considering sponsoring this young athlete can get a better idea whether her audience and interests fit their brand’s values and objectives.
Follow the infographic to see what KORE’s audience and topic analysis uncovered.
KORE is the global leader in engagement marketing solutions, serving more than 200 professional teams and 850+ sports and entertainment properties worldwide, providing practical tools and services to harness customer data, facilitate sponsorship sales and activation, and create actionable insights.