Sports and entertainment organizations are beginning to welcome fans back into venues.
What variables and uncertainties do they need to consider to operate safely post-pandemic?
In this episode, we interview Corey Ruff, VP of Business Analytics at the Chicago Bears, David Elgin, VP of Analytics at the Atlanta Hawks, and Drew Lindley, Senior Manager of Corporate Partnerships at the City & County of Denver, about the logistics behind opening stadiums up again.
We also discuss:
- How their marketing teams are communicating with fans.
- Processes they improved on while they were shut down.
- Innovative solutions they developed during the pandemic.
- How vaccines factor into planning.
Tap into more sports and entertainment insights by subscribing to Behind the Business of Sports on Apple Podcasts, Spotify, or wherever you listen to podcasts.
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Have an idea or topic you would like us to cover in future episodes? Reach out to us directly at bspod@koresoftware.com.
KORE is the global leader in engagement marketing solutions, serving more than 200 professional teams and 850+ sports and entertainment properties worldwide, providing practical tools and services to harness customer data, facilitate sponsorship sales and activation, and create actionable insights.
