Ep 121 – Inside Sponsorship at San Francisco 49ers – Cameron O’Toole

The 49ers entered professional football in 1946 as a member of the All-America Football Conference. They were founded by lumber magnate Tony Morabito, who was one of the first to realize that with the advent of air travel, truly national professional sports leagues were possible. 

Indeed, the 49ers were the very first team in the four major North American sports to originate on the West Coast.

Today, the 49ers brand is instantly recognised.

The conviction, passion, and character birthed, laid the sturdy foundation that has enabled the 49ers to become one of the NFL’s premier football powers.

To take us inside sponsorship at the 49ers is Senior Manager, Partnership Sales at San Francisco 49ers, Cameron O’Toole.

Cameron’s first role in sports was as a ball boy for his beloved Phoenix Suns but, post College, he found himself in a business ops role for the Seattle Reign FC in the Women’s National Soccer League. At the time, the Reign was an expansion club just as women’s sport was really starting to step into the spotlight.

From there, Cameron moved to the 49ers, holding multiple roles over the past 7 years, and now, as Senior Manager, Partnership Sales, he takes us inside sponsorship at San Francisco 49ers.

You can connect with Cameron on LinkedIn and learn more about the 49ers at 49ers.com


Have an idea or topic you would like us to cover in future episodes? Reach out to us directly at bspod@koresoftware.com. 

Inside Sponsorship

Inside Sponsorship is the show that provides sponsorship professionals with advice, insights and news so that they can maximise their commercial programs and achieve best practice.

Content Grasshopper is a boutique marketing consultancy where I help clients, of all sizes, develop marketing that focuses on a ‘marketing through teaching’ approach to engage their target audience, demonstrate expertise, and build trust as a pathway to conversion or action.

Partnership Optimization Activation Engagement Starts Here.

Partnership Optimization Activation Engagement Starts Here.

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