Ep 2 – Using Tech to Establish Your Brand

Here’s the million dollar question for match day: How do you get the fan to download the app?

Recently on Behind the Business of Sports, we talked with three experts about establishing your brand for your stadium, your app, and your match day experience: Harrison Kim, Senior Director of Business Strategy at Austin FC; Jonathan Martinez, Vice President, Revenue Planning & Analytics at Las Vegas Raiders; and Kendall Tyson, Vice President, Strategy & Business Intelligence at Seattle Kraken.

What we talked about:

  • The strategic use of surveys & fan willingness to respond
  • All things mobile app strategy
  • Building brand with creative technology
  • Sponsorships that build community

Tap into more sports and entertainment insights by subscribing to Behind the Business of Sports on Apple Podcasts, Spotify, or wherever you listen to podcasts.

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Have an idea or topic you would like us to cover in future episodes? Reach out to us directly at bspod@koresoftware.com. 

KORE is the global leader in engagement marketing solutions, serving more than 200 professional teams and 850+ sports and entertainment properties worldwide, providing practical tools and services to harness customer data, facilitate sponsorship sales and activation, and create actionable insights.

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