Taking a moment to look back at another thrilling season of Formula One, it’s not just about the live action that’s captivated fans worldwide—social media has been abuzz with every turn of the wheel, whether it’s live-streamed, behind-the-scenes outtakes, posts and videos shared online, or following the Netflix series ‘Drive to Survive.’ Our comprehensive infographic dives deep in the digital race tracks where the top F1 teams and drivers competed for one of the most valuable currencies today: fan engagement. 

Who topped the charts on social media? Which drivers earned podiums for their digital presence? And which brands climbed the the ranks in fan engagement or value earned from teams and drivers’ posts? We crunched the numbers in our Evaluate Social tool, used by top teams and brands around the world, to reveal the numbers and the posts that fueled F1’s social presence. 

Are you looking to drive your brand’s social media presence to pole position? With our proprietary ‘Evaluate Social’ tool, you can gain unparalleled insights, steering your strategy to the winner’s circle. contact us to set up a demo, or to discover more insights like these.  

KORE is the global leader in engagement marketing solutions, serving more than 200 professional teams and 850+ sports and entertainment properties worldwide, providing practical tools and services to harness customer data, facilitate sponsorship sales and activation, and create actionable insights.