KORE’s market intel explores Leo Messi’s record-breaking year, women’s football, why the swoosh dominates, and how Louis Vuitton unexpectedly stole the show at the biggest global football tournament.

In our data-driven world, partnerships are more powerful than ever before. If you work for a brand in the sports or partnership landscape it’s important

Formula 1 (F1) has been a rising star in the global sports market for some time now, but its recent growth across digital channels and

Cricket had one of its most engaged audiences ever. A quick comparison of 2022’s Cricket Twenty20 World Cup social data to the 2021 Olympics in

When it comes to sponsorships, it’s important to take things slow and steady in order to get the most out of them. This means taking

Introduction The sponsorship world is evolving as fast as technology. It’s hard for anyone to keep up. This means it’s critical for brands to learn

Introduction One of the most common complaints we hear in the sponsorship industry is from brands that are trying to measure ROI with no source

Introduction If you’re strategizing how to get the most out of your partnership, you’re not alone. With $57B being spent globally on sponsorships, forecasted to

We’re making Helix even more powerful— integrate Helix with your CRM so that golden records are synced daily and available where you need them most.

We understand that the unique value of an investment in sports and entertainment sponsorships is gigantic, and we understand that it’s hard to measure. From

One of the most common planning frustrations we hear from brands is that instead of researching partnership best fits, they heavily depend on the timing

Learn which brands are being promoted the most across action sports, who’s creating the highest sponsorship value and fan engagement, and what topics their fans

If you work in sponsorship, marketing, brand, sports, media, or a similar role, then our sponsorship series is for you. Come along as our sponsorship

Here, we lean into the most buzzworthy topics at the 2022 Sports Business Journal’s Brand Innovation Summit. From data predictions, ideation and innovation constantly in

Did we put you to sleep with “analyze historical data” in the title? We know it sounds boring but hear us out – data snapshotting

Fans are your biggest asset, so how do you leverage their data? Fans are the biggest asset for teams, leagues, and venues. Not just because

Here at KORE, we geek out about sponsorship analytics, data, and ROI. Often, we can get really into the weeds about performance metrics, objective setting,

‘Tis the season, and by season we are of course referring to the season of March. To the outside world this might be considered just

In our first quarterly customer forum of 2022, our new Hookit colleague shared exciting product updates, the Boston Celtics showed us how they’re using Helix

Are you still waiting on end-of-year recaps 6 weeks after the season ended? Through our work with brands, rights holders, and agencies, we noticed a

Last year, we shared the rebranding of KONNECT to Activate. Activate is a best-in-class activation platform that improves partner relationships by modernizing the way you

 Way Too Many Sponsorship Applications in Your Email  We’ve heard the horror stories. Email inboxes inundated with hundreds of sponsorship requests – 90-99% of which

Congratulations to the Cincinnati Bengals and the Los Angeles Rams on winning their respective conferences and facing off in the Big Game on Sunday, February

We’re excited to share some important news with you. Today we announced that KORE Software is acquiring Hookit, the leading AI-powered sponsorship analytics platform, and

To assemble a winning partnership portfolio, brands must first choose the right partners. The right partners help to achieve key business objectives, improving both partnership

It’s no secret that the last two years have been challenging devastating for the travel and tourism industry. But as 2022 opens the door, this

2021 was a big year for KORE – not only for our team, but for you and the hundreds of global sports organizations, brands, and

Throughout 2021 we were slowly introduced to pre-pandemic times. Sporting events and other forms of entertainment opened their gates with limited capacity, all the while

Congratulations to the Atlanta Braves & Houston Astros on reaching the 2021 World Series! Both teams have a rich history and their respective fanbases have

As we continue to revolutionize sponsorship recaps, we added the ability to connect your Tableau workbooks to your individual sponsorships in Activate. Connecting to Tableau

The Fall sports calendar is as loaded as an Idaho potato at a Vandals tailgate. College football and the NFL are back, the NBA and

If creating sponsorship recaps takes you countless hours, keep reading. The four new Advanced Delivery features in Activate make it easier to capture the true

This summer’s Tokyo 2020 Olympic Games will surely be historic. Since the inception of the Modern Olympics in 1896, the Games have been cancelled only

Brands enter into multiple sponsorship deals because they want to increase brand awareness (among other objectives) across different audiences at different events. But the return

How companies, athletic departments, and athletes are getting ready to take advantage of the new rules.  Across the many different NCAA sports and divisions, there

When an organization first begins investing in sponsorships, it will most likely track the details in a spreadsheet. It’s a ubiquitous and easy way to

Sponsorships are one of the oldest marketing tactics in the book, thanks to their long legacy of success. Since the earliest days of marketing and

Throughout a business’ lifecycle, there come times when the company needs to experiment and creatively change their practices and structure. Sports and entertainment companies are

Overview Like many professional sports teams, the Dallas Stars needed a way to manage social content, track metrics, and publish sponsorship recaps for multiple partners. With the NHL

Last week, our panel at SportTechie’s State of the Industry shared how they are generating partnership ROI with flexible asset mixes, real-time measurement, and reporting.

At KORE, our software helps brands take a modern approach to their sponsorship strategy. KORE customers leverage these solutions to garner insights and streamline processes.

Enter the third week of March, best known for trading an hour of sleep for some extra daylight, St. Patrick’s Day, and—of course—college basketball. If

Memorabilia Is Going Digital on the Blockchain NFTs—non-fungible tokens—provide a way to create digital scarcity and verifiable ownership. Fans can buy and sell digital collectibles

As a new year begins, major changes are happening within sponsorship deals and the teams who manage them. One of the most in-demand skills is

The NFL’s Big Game is always a leader in combining entertainment and technology. This weekend we will all experience a more virtual and futuristic feel,

Across North America’s “Big 5” sports, 76% of sponsorship deals include some type of hospitality at events. It’s one of the greatest assets that teams

Like many events, the Sports Tech World Series conference in Australia went virtual this year. KORE’s Cliff Unger (SVP of Worldwide Sales) and Marc Roots

Every strategist has a go-to way of evaluating the success of a deal – Both short term and long term. So, I wanted to unpack

The Brooklyn Nets recently announced one of the NBA’s most unique sponsorship deals. Starting in the 2020-2021 season, Motorola will bring their iconic “batwing” logo

It’s exciting that a few different COVID-19 vaccines are nearing approval, but it will take time to distribute them and gradually build herd immunity. Many

As more people—especially youth and young adults— shift their habits away from traditional media, it’s becoming harder for brands to reach these fragmented audiences. By

After a seven-month delay, and zero egg salad sandwiches consumed by fans this year, we can finally crown our 2020 Masters Champion, Dustin Johnson. Scoring

Heads up, I’ve stolen some key themes from KORE’s whitepaper, Data Warehousing and Analytics, that is largely geared towards rights holders. With so much planning and

Welcome to the 2020 World Series. Hopefully, you read that in your best (or worst) Joe Buck impression. After an improbable season, we have finally

We have had some fairly significant shifts in the way we manage sponsorship, operationally speaking. We have had to answer progress and performance-related questions like

Esports in higher education In 2017, 57.6 million unique viewers watched the professional esports League of Legends (LoL) championship match online. That number almost matches the viewership

So far in our Hacking Sponsorship series, we have unpacked, in part one, Strategy and Headcount, and in part two, Asset Management and Creative, and

After coming to a screeching halt back in March, the sports and live events industry is slowly coming back to life; Hard Rock Stadium and

Picking up where we left off with Part One – Planning for the Return, I wanted to continue taking a look at what some of

Did you know that data loss costs small businesses about $75 billion per year in downtime? We most often think of data loss in the

We briefly touched on it in the last episode of the Inside Sponsorship podcast, however, there is going to come a point whereby strategy and

This past May, the NFL opened the opportunity for betting companies to sponsor and partner with football teams. Casino partners have been allowed since late

As the world continues to come to grips with its new-normal, the sponsorship world is consequently experiencing side effects of new social norms, new engagement

Over the past few days, we have started to see sponsorship deals happening again. Beşiktaş and Beko. Pringles and ESL. J-League and Meiji Yasuda Life

With “regular business” in major flux due to the circumstances surrounding the COVID-19 pandemic, many organizations are using this time to tackle considerable projects previously

COVID-19. I don’t need to say much more for us to get a sense of what’s happening in the sponsorship and broader marketing worlds.  

A key area we are keeping track of, both through our product usage and through our conversations with clients, is how the market is responding

With live events on pause, rights holders across the world are searching for answers on how to proceed in these unprecedented times: How can they

We hope you and yours are healthy, safe and settling into this new rhythm.  Like most of you, the KORE team has been working from

I have been lucky enough to work in the sporting commercial space with a huge variety of rights holders, ranging from volunteer clubs to governing

It’s that time of year for many teams and entertainment organizations to lock in their ticket plan renewals. The use of retention modeling is a

Last year, on Inside Sponsorship, we spoke with Ben Hartman, Chief Client Officer at Octagon, about award-winning trends in sponsorship. Although this largely looked at

All of the sudden, in 2019, we had more ways than ever before to consume our sports and entertainment content. Just three to five years

Leading up to the annual NCAA awards ceremonies and ensuing college football bowl games, Sports Business Journal hosted their annual Intercollegiate Athletics Forum (IAF) in

As a life-long Rugby fan, I watched on eagerly this year as Pro14 Rugby (who are also a great client of us here at KORE)

Right from the opening remarks on understanding Gen Z content consumption, this year’s Sports Business Journal’s Sports Marketing Symposium provided some excellent insight into some

Yesterday it was announced that eBay has agreed to sell online ticketing platform StubHub to European rival, Viagogo, for about $4 billion in an all-cash

Last month, KORE attended and presented at Leaders Week London 2019, hosted at Twickenham Stadium and once again, Leaders delivered on another great event. The

If you’ve ever listened to KORE Software’s Inside Sports Business Intelligence podcast, you’ve probably heard Russell Scibetti ask “If you could go back and give

Evaluating and determining whether a rights holder can provide a good opportunity, in line with an approved marketing spend, is arguably one of the biggest

Last month, KORE’s Chairman Matt Sebal was invited to participate in a conference in Shanghai on “The Business of Sports in China: Score and Change”

This August I was lucky enough to attend and co-present at the Australia Sports Tech Conference in Melbourne. It was an outstanding event, bringing together a variety

Sponsorship measurement is not something new. It has been part of the industry for years and led by pioneers such as Repucom, Kantar, and a

Most conferences that KORE attends have a clear focus around analytics and technology as it related to ticket sales, sponsorship, and marketing, but last week

We are all busy people. Your calendar is filled with meetings, conference calls, and a to-do list that seems to never end. In the constantly

Sponsorship, as a part of broader marketing strategy, is becoming increasingly effective as a method of reaching specific and targeted audiences than ever before.  As

For sports business professionals, nothing quite compares to the energy behind the scenes leading up to a new banner year. With the start of the

This past weekend I had the chance to attend The Northern Trust PGA TOUR event in Jersey City, and as I am prone to do, I

With the 2019-20 Premier League season right around the corner, we thought we’d explore some key metrics across the member clubs around social, attendance, and

Like most of my generation, the first thing I usually do in the morning is roll over, reach for my phone, and mindlessly scroll through

Last week I had the chance to attend my 9th SEAT Conference (or 11th, if you count the 2 I attended in London). KORE has

Sponsorship has been through a significant shift over the past decade or so. We have seen a drastic change from logo’s, tickets, corporate entertainment, and

With my eyes glued to the end of the European football season (English Premier League and the Champions League/Europa League), it was impossible not to

Would you cross the Atlantic Ocean in a ship filled with holes?  Of course not, that seems like an obvious answer. Well, if you’re still

Have you ever been planning out an activation and thought “Would have loved to have known that earlier”?  Chances are you just said “Yes” and had

Have you ever been planning out an activation and thought “Would have loved to have known that earlier”?  Chances are you just said “Yes” and had

Recently, I was lucky enough to attend the Business of Sport Summit (BOSS) in Sydney Australia which included the privilege of sitting on a panel

Every year the University of South Florida Vinik Sport & Entertainment Management MBA program hosts an annual Sport & Entertainment Analytics Conference (SEAC). Last week

We work with a lot of private data here at KORE, so sometimes it’s fun to mix it up and play with some publicly available

“Do we need to spend over-and-above our sponsorship fee to maximise the deal’s return?”  What a question!  When signing off on a sponsorship deal, it

On February 28th, the Boston chapter of WISE (Women in Sports and Entertainment) and KORE Software hosted a panel on digital marketing and analytics. It

Sponsorship reporting is nothing new. It has been around since the dawn of sponsorship itself, however, as we know (and have spoken about in this

Today’s post originally ran in today’s JohnWallStreet newsletter which covers the intersection of sports and finance. It was based on an interview with Russell Scibetti, President of

There are few departments who deal with more rapid change and development than Business Intelligence. Technology doubles in capabilities approximately every two years. Team performance

Over the next few months, we’re going to begin seeing a range of Trends in Sponsorship reports bouncing around. For the most part, these are great