
Sponsorship Management Mastered: 6 Ways to Gain an Edge with the Right Tools
Dive deep into success stories from prominent sports teams and events using sponsorship tools that help gain a competitive edge, boost revenue and improve efficiency.
KORE Planning and Insights (KPI) has expert resources available to meet the needs of your organizations.
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Dive deep into success stories from prominent sports teams and events using sponsorship tools that help gain a competitive edge, boost revenue and improve efficiency.
As the year draws to a close, brands are encouraged to reflect on their sponsorship activities and prepare for a stronger 2024. The article highlights the importance of setting clear objectives, maintaining consistent partner interactions, and using a unified platform for data, insights, and communication.
In the ever-evolving world of sports marketing, teams and leagues are constantly seeking new and innovative ways to connect with fans, enhance their organization’s presence,
In today’s fast-paced digital era, brand image and reputation can change in a heartbeat. Amidst this ever-changing landscape, sponsorships have emerged as a significant tool
How to Keep Your Organization’s Data Safe In today’s digital landscape, safeguarding your data is non-negotiable. Whether you’re a global enterprise or a growing startup,
FAQs to Understanding Sponsorship Governance Use these FAQs and key components to gain a clear understanding of the basics of Sponsorship Governance. What is the
Partnerships never go out of style We can all recall instances where an artist, influencer, or athlete’s personal life turns into a brand partner’s nightmare
What You’ll Learn The concept and significance of sponsorship governance for brands How brands can minimize risk, and safeguard their reputation while maximizing sponsorship
4 Reasons to Automate Your Partnership Application Review Process ASAP Organizations are struggling to keep up with the manual process of reviewing and approving hundreds
Audience analysis allows brands to learn about who they’re reaching on social media platforms, like Instagram, TikTok, and Twitter. Topic analysis enables brands to discover
While global football is generally in its own universe when it comes to world-wide fandom, the NBA is in a league of its own regarding
Overview: Agree on an “Activation Budget”, Specify Assets Later From our work with sports teams, we noticed that often in partnerships asset types are not
The impact of Pepsi’s Super Bowl ad teaser campaign featuring Steve Martin and Ben Stiller continues to gain traction across the social scene. Lean into
One of the most important pieces of the partnership puzzle is figuring out what your partners and sponsors want from their investment. Not only does
KORE’s market intel explores Leo Messi’s record-breaking year, women’s football, why the swoosh dominates, and how Louis Vuitton unexpectedly stole the show at the biggest global football tournament.
Heading into the first quarter of a new year is the perfect time to reflect on your team or organization’s objectives and goals, and how
In our data-driven world, partnerships are more powerful than ever before. If you work for a brand in the sports or partnership landscape it’s important
Formula 1 (F1) has been a rising star in the global sports market for some time now, but its recent growth across digital channels and
Cricket had one of its most engaged audiences ever. A quick comparison of 2022’s Cricket Twenty20 World Cup social data to the 2021 Olympics in
When it comes to sponsorships, it’s important to take things slow and steady in order to get the most out of them. This means taking
Introduction The sponsorship world is evolving as fast as technology. It’s hard for anyone to keep up. This means it’s critical for brands to learn
Introduction One of the most common complaints we hear in the sponsorship industry is from brands that are trying to measure ROI with no source
Introduction If you’re strategizing how to get the most out of your partnership, you’re not alone. With $57B being spent globally on sponsorships, forecasted to
We’re making Helix even more powerful— integrate Helix with your CRM so that golden records are synced daily and available where you need them most.
We understand that the unique value of an investment in sports and entertainment sponsorships is gigantic, and we understand that it’s hard to measure. From
One of the most common planning frustrations we hear from brands is that instead of researching partnership best fits, they heavily depend on the timing
Learn which brands are being promoted the most across action sports, who’s creating the highest sponsorship value and fan engagement, and what topics their fans
If you work in sponsorship, marketing, brand, sports, media, or a similar role, then our sponsorship series is for you. Come along as our sponsorship
Here, we lean into the most buzzworthy topics at the 2022 Sports Business Journal’s Brand Innovation Summit. From data predictions, ideation and innovation constantly in
Did we put you to sleep with “analyze historical data” in the title? We know it sounds boring but hear us out – data snapshotting
Fans are your biggest asset, so how do you leverage their data? Fans are the biggest asset for teams, leagues, and venues. Not just because
Here at KORE, we geek out about sponsorship analytics, data, and ROI. Often, we can get really into the weeds about performance metrics, objective setting,
‘Tis the season, and by season we are of course referring to the season of March. To the outside world this might be considered just
In our first quarterly customer forum of 2022, our new Hookit colleague shared exciting product updates, the Boston Celtics showed us how they’re using Helix
Are you still waiting on end-of-year recaps 6 weeks after the season ended? Through our work with brands, rights holders, and agencies, we noticed a
Last year, we shared the rebranding of KONNECT to Activate. Activate is a best-in-class activation platform that improves partner relationships by modernizing the way you
Way Too Many Sponsorship Applications in Your Email We’ve heard the horror stories. Email inboxes inundated with hundreds of sponsorship requests – 90-99% of which
Congratulations to the Cincinnati Bengals and the Los Angeles Rams on winning their respective conferences and facing off in the Big Game on Sunday, February
We’re excited to share some important news with you. Today we announced that KORE Software is acquiring Hookit, the leading AI-powered sponsorship analytics platform, and
To assemble a winning partnership portfolio, brands must first choose the right partners. The right partners help to achieve key business objectives, improving both partnership
It’s no secret that the last two years have been challenging devastating for the travel and tourism industry. But as 2022 opens the door, this
2021 was a big year for KORE – not only for our team, but for you and the hundreds of global sports organizations, brands, and
Throughout 2021 we were slowly introduced to pre-pandemic times. Sporting events and other forms of entertainment opened their gates with limited capacity, all the while
Congratulations to the Atlanta Braves & Houston Astros on reaching the 2021 World Series! Both teams have a rich history and their respective fanbases have
As we continue to revolutionize sponsorship recaps, we added the ability to connect your Tableau workbooks to your individual sponsorships in Activate. Connecting to Tableau
The Fall sports calendar is as loaded as an Idaho potato at a Vandals tailgate. College football and the NFL are back, the NBA and
If creating sponsorship recaps takes you countless hours, keep reading. The four new Advanced Delivery features in Activate make it easier to capture the true
This summer’s Tokyo 2020 Olympic Games will surely be historic. Since the inception of the Modern Olympics in 1896, the Games have been cancelled only
Brands enter into multiple sponsorship deals because they want to increase brand awareness (among other objectives) across different audiences at different events. But the return
How companies, athletic departments, and athletes are getting ready to take advantage of the new rules. Across the many different NCAA sports and divisions, there
When an organization first begins investing in sponsorships, it will most likely track the details in a spreadsheet. It’s a ubiquitous and easy way to
Sponsorships are one of the oldest marketing tactics in the book, thanks to their long legacy of success. Since the earliest days of marketing and
Throughout a business’ lifecycle, there come times when the company needs to experiment and creatively change their practices and structure. Sports and entertainment companies are
Overview Like many professional sports teams, the Dallas Stars needed a way to manage social content, track metrics, and publish sponsorship recaps for multiple partners. With the NHL
Last week, our panel at SportTechie’s State of the Industry shared how they are generating partnership ROI with flexible asset mixes, real-time measurement, and reporting.
At KORE, our software helps brands take a modern approach to their sponsorship strategy. KORE customers leverage these solutions to garner insights and streamline processes.
Enter the third week of March, best known for trading an hour of sleep for some extra daylight, St. Patrick’s Day, and—of course—college basketball. If
Memorabilia Is Going Digital on the Blockchain NFTs—non-fungible tokens—provide a way to create digital scarcity and verifiable ownership. Fans can buy and sell digital collectibles
As a new year begins, major changes are happening within sponsorship deals and the teams who manage them. One of the most in-demand skills is
The NFL’s Big Game is always a leader in combining entertainment and technology. This weekend we will all experience a more virtual and futuristic feel,
Across North America’s “Big 5” sports, 76% of sponsorship deals include some type of hospitality at events. It’s one of the greatest assets that teams
Like many events, the Sports Tech World Series conference in Australia went virtual this year. KORE’s Cliff Unger (SVP of Worldwide Sales) and Marc Roots
Every strategist has a go-to way of evaluating the success of a deal – Both short term and long term. So, I wanted to unpack
The Brooklyn Nets recently announced one of the NBA’s most unique sponsorship deals. Starting in the 2020-2021 season, Motorola will bring their iconic “batwing” logo
It’s exciting that a few different COVID-19 vaccines are nearing approval, but it will take time to distribute them and gradually build herd immunity. Many
As more people—especially youth and young adults— shift their habits away from traditional media, it’s becoming harder for brands to reach these fragmented audiences. By
After a seven-month delay, and zero egg salad sandwiches consumed by fans this year, we can finally crown our 2020 Masters Champion, Dustin Johnson. Scoring
Heads up, I’ve stolen some key themes from KORE’s whitepaper, Data Warehousing and Analytics, that is largely geared towards rights holders. With so much planning and
Welcome to the 2020 World Series. Hopefully, you read that in your best (or worst) Joe Buck impression. After an improbable season, we have finally
We have had some fairly significant shifts in the way we manage sponsorship, operationally speaking. We have had to answer progress and performance-related questions like
Esports in higher education In 2017, 57.6 million unique viewers watched the professional esports League of Legends (LoL) championship match online. That number almost matches the viewership
So far in our Hacking Sponsorship series, we have unpacked, in part one, Strategy and Headcount, and in part two, Asset Management and Creative, and
After coming to a screeching halt back in March, the sports and live events industry is slowly coming back to life; Hard Rock Stadium and
Picking up where we left off with Part One – Planning for the Return, I wanted to continue taking a look at what some of
Did you know that data loss costs small businesses about $75 billion per year in downtime? We most often think of data loss in the
We briefly touched on it in the last episode of the Inside Sponsorship podcast, however, there is going to come a point whereby strategy and
This past May, the NFL opened the opportunity for betting companies to sponsor and partner with football teams. Casino partners have been allowed since late
As the world continues to come to grips with its new-normal, the sponsorship world is consequently experiencing side effects of new social norms, new engagement
Over the past few days, we have started to see sponsorship deals happening again. Beşiktaş and Beko. Pringles and ESL. J-League and Meiji Yasuda Life
With “regular business” in major flux due to the circumstances surrounding the COVID-19 pandemic, many organizations are using this time to tackle considerable projects previously
COVID-19. I don’t need to say much more for us to get a sense of what’s happening in the sponsorship and broader marketing worlds.
A key area we are keeping track of, both through our product usage and through our conversations with clients, is how the market is responding
With live events on pause, rights holders across the world are searching for answers on how to proceed in these unprecedented times: How can they
We hope you and yours are healthy, safe and settling into this new rhythm. Like most of you, the KORE team has been working from
I have been lucky enough to work in the sporting commercial space with a huge variety of rights holders, ranging from volunteer clubs to governing
It’s that time of year for many teams and entertainment organizations to lock in their ticket plan renewals. The use of retention modeling is a
Last year, on Inside Sponsorship, we spoke with Ben Hartman, Chief Client Officer at Octagon, about award-winning trends in sponsorship. Although this largely looked at
All of the sudden, in 2019, we had more ways than ever before to consume our sports and entertainment content. Just three to five years
Leading up to the annual NCAA awards ceremonies and ensuing college football bowl games, Sports Business Journal hosted their annual Intercollegiate Athletics Forum (IAF) in
As a life-long Rugby fan, I watched on eagerly this year as Pro14 Rugby (who are also a great client of us here at KORE)
Right from the opening remarks on understanding Gen Z content consumption, this year’s Sports Business Journal’s Sports Marketing Symposium provided some excellent insight into some
Yesterday it was announced that eBay has agreed to sell online ticketing platform StubHub to European rival, Viagogo, for about $4 billion in an all-cash
Last month, KORE attended and presented at Leaders Week London 2019, hosted at Twickenham Stadium and once again, Leaders delivered on another great event. The
If you’ve ever listened to KORE Software’s Inside Sports Business Intelligence podcast, you’ve probably heard Russell Scibetti ask “If you could go back and give
Evaluating and determining whether a rights holder can provide a good opportunity, in line with an approved marketing spend, is arguably one of the biggest
Last month, KORE’s Chairman Matt Sebal was invited to participate in a conference in Shanghai on “The Business of Sports in China: Score and Change”
This August I was lucky enough to attend and co-present at the Australia Sports Tech Conference in Melbourne. It was an outstanding event, bringing together a variety
Sponsorship measurement is not something new. It has been part of the industry for years and led by pioneers such as Repucom, Kantar, and a
Most conferences that KORE attends have a clear focus around analytics and technology as it related to ticket sales, sponsorship, and marketing, but last week
We are all busy people. Your calendar is filled with meetings, conference calls, and a to-do list that seems to never end. In the constantly
Sponsorship, as a part of broader marketing strategy, is becoming increasingly effective as a method of reaching specific and targeted audiences than ever before. As
For sports business professionals, nothing quite compares to the energy behind the scenes leading up to a new banner year. With the start of the
This past weekend I had the chance to attend The Northern Trust PGA TOUR event in Jersey City, and as I am prone to do, I
With the 2019-20 Premier League season right around the corner, we thought we’d explore some key metrics across the member clubs around social, attendance, and
Like most of my generation, the first thing I usually do in the morning is roll over, reach for my phone, and mindlessly scroll through
Last week I had the chance to attend my 9th SEAT Conference (or 11th, if you count the 2 I attended in London). KORE has
Sponsorship has been through a significant shift over the past decade or so. We have seen a drastic change from logo’s, tickets, corporate entertainment, and
With my eyes glued to the end of the European football season (English Premier League and the Champions League/Europa League), it was impossible not to
Would you cross the Atlantic Ocean in a ship filled with holes? Of course not, that seems like an obvious answer. Well, if you’re still
Have you ever been planning out an activation and thought “Would have loved to have known that earlier”? Chances are you just said “Yes” and had
Have you ever been planning out an activation and thought “Would have loved to have known that earlier”? Chances are you just said “Yes” and had
Recently, I was lucky enough to attend the Business of Sport Summit (BOSS) in Sydney Australia which included the privilege of sitting on a panel
Every year the University of South Florida Vinik Sport & Entertainment Management MBA program hosts an annual Sport & Entertainment Analytics Conference (SEAC). Last week
We work with a lot of private data here at KORE, so sometimes it’s fun to mix it up and play with some publicly available
“Do we need to spend over-and-above our sponsorship fee to maximise the deal’s return?” What a question! When signing off on a sponsorship deal, it
On February 28th, the Boston chapter of WISE (Women in Sports and Entertainment) and KORE Software hosted a panel on digital marketing and analytics. It
Sponsorship reporting is nothing new. It has been around since the dawn of sponsorship itself, however, as we know (and have spoken about in this
Today’s post originally ran in today’s JohnWallStreet newsletter which covers the intersection of sports and finance. It was based on an interview with Russell Scibetti, President of
There are few departments who deal with more rapid change and development than Business Intelligence. Technology doubles in capabilities approximately every two years. Team performance
Over the next few months, we’re going to begin seeing a range of Trends in Sponsorship reports bouncing around. For the most part, these are great