• Solutions
    • Brands
    • Sports & Entertainment
    • All Products
    Brands
    PORTFOLIO OPTIMIZATION PLATFORM
    Portfolio
    Activate
    RESEARCH
    Evaluate Social
    Intake
    Evaluate Omni
    Sports & Entertainment
    SPORTS & ENTERTAINMENT

    PORTFOLIO OPTMIZATION

    Portfolio
    RESEARCH
    Intake
    Activate
    Evaluate Social
    Evaluate Omni
    Sponsorship & Partner Engagement

    FAN INTELLIGENCE

    Ticketing & Fan Engagement
    Helix
    Suites & Premium

    DATA

    Data Warehouse & Analytics
    All Products

    PORTFOLIO OPTMIZATION

    Portfolio
    RESEARCH
    Intake
    Activate
    Evaluate Social
    Evaluate Omni
    Sponsorship & Partner Engagement

    TICKETING & DATA

    Ticketing & Fan Engagement
    Data Warehouse & Analytics
    Helix
    Suites & Premium
  • Consulting & Services

    Strategic Consulting & Insights

    KORE Planning and Insights (KPI) has expert resources available to meet the needs of your organizations.

    Learn More

    Enterprise Services

    KORE provides seamless implementation and enterprise-level support for your organizations needs.

    Learn More
  • Resources
    Insights
    Newsroom
    KORE Blog
    Podcasts
  • About Us
    WHO WE ARE
    Careers
    Newsletter
    Contact Us
Help Center
Request Demo
  • Solutions
    • Sports & Entertainment
      • Sponsorship & Partner Engagement
      • Activate │ KORE Software
      • Evaluate Omni │ KORE Software
      • Ticketing & Fan Engagement
      • Helix
      • Suites & Premium
      • Data Warehouse and Analytics
    • Portfolio Optimization Platform │ KORE Software
      • Portfolio
      • Research
      • Intake
      • Activate
      • Evaluate Social
      • Evaluate Omni
  • Consulting & Services
    • Strategic Consulting & Insights
    • Enterprise Services
  • Resources
    • Insights
    • Newsroom
    • KORE Blog
    • Podcasts
  • About Us
    • Who We Are
    • Careers
    • Newsletter
    • Contact Us
  • Help Center
  • Request Demo
Menu
  • Solutions
    • Sports & Entertainment
      • Sponsorship & Partner Engagement
      • Activate │ KORE Software
      • Evaluate Omni │ KORE Software
      • Ticketing & Fan Engagement
      • Helix
      • Suites & Premium
      • Data Warehouse and Analytics
    • Portfolio Optimization Platform │ KORE Software
      • Portfolio
      • Research
      • Intake
      • Activate
      • Evaluate Social
      • Evaluate Omni
  • Consulting & Services
    • Strategic Consulting & Insights
    • Enterprise Services
  • Resources
    • Insights
    • Newsroom
    • KORE Blog
    • Podcasts
  • About Us
    • Who We Are
    • Careers
    • Newsletter
    • Contact Us
  • Help Center
  • Request Demo

Ep 117 – Inside Sponsorship – Best Bits of 2022

We are very privileged to be able welcome such amazing guests onto this show and chat to them about their work. And, despite the ongoing

Daniel Oyston January 17, 2023

Ep 116 – Inside the Sponsorship Employment Market – Jonathan Harris – SRI

It feels pretty redundant to note that there has been a lot of change in the world in recent times and, of course, those working

Daniel Oyston December 22, 2022

Ep 115 – How To Be Innovative And Creative In Sponsorship

The sponsorship industry can be guilty, sometimes, of just rolling out the same old properties activated in the same old ways. We all cringe at

Daniel Oyston November 22, 2022

Ep 114 – How Brands Can Optimize Their Sponsorship Portfolio – Scott Tilton – KORE Software

As we know, sponsorship is one of the most effective means of marketing.  In a US$60 billion industry (and growing) where brands spend tens to

Daniel Oyston November 3, 2022

Ep 113 – 2023 Planning Considerations – Dan Collier-Hill – MediaCom

It is scary to think that it is only a few months until 2023 rolls around. For many, we already have an eye on 2023

Daniel Oyston October 6, 2022

Ep 112 – Inside Disabled Athlete Sponsorship – Ryan Neiswender – Paralympian

On 29 July 1948, the day of the Opening Ceremony of the London 1948 Olympic Games, the first competition for wheelchair athletes, which was named

Daniel Oyston September 8, 2022

Ep 111 – Inside Rugby Australia – James Durbin – Chief Commercial Officer

Worldwide, Rugby Union boasts 500 million fans and 10 million players within 128 national member federations affiliated through six regional associations. The driving force behind

Daniel Oyston August 15, 2022

Ep 110 – 14 Hand Picked Piececs of Sponsorship Advice and Insights – Host’s Choice

One thing we have been thinking about, for some time, is creating a curated list of the host’s personal favourite insights or pieces of advice

Daniel Oyston July 7, 2022

Ep 109 – Inside Crypto, NFTs, and Fan Tokens in Sponsorship – Eddie Fitzgibbon – SRT

Blockchain companies investing in sports sponsorship is projected to reach US$5 billion by 2026. Cryptocurrency, blockchain and NFT sports sponsorship investment is projected to increase

Daniel Oyston June 13, 2022

Ep 108 – Inside Data Use in Sponsorship Evaluation and Measurement – Christian Fizia

We hear so much about the importance of Data. That’s because it is important. It is often no longer acceptable to make gut decisions or

Daniel Oyston May 16, 2022

Ep 6 – Data Systems: The Secret to Scaling Your Organization

It’s impossible to overstate the value of having a centralized data warehouse and a data system that flows into one place. When they’re adopted, they

Jordan Rutner April 19, 2022

Ep 107 – Inside Current Sponsorship Trends – Paula Beadle – Caravel Marketing

The world of sponsorship was already experiencing a lot of change, before COVID, but, as we are now fairly and squarely in the middle of

Daniel Oyston April 18, 2022

Ep 106 – Inside Sponsorship – Inside Esports Sponsorship with Patrick Collins from LeapFox

Esports is no longer a sector that we can look at and say, “Let’s just wait and see how it plays out”. Reports from Newzoo

Daniel Oyston March 15, 2022

Ep 105 – Inside Sponsorship – The Importance of Storytelling in Sponsorship

This episode is born from KORE Software’s 2019 free whitepaper, Storytelling in Sponsorship: The importance of storytelling in selling, reporting, and activating partnerships in sports

Inside Sponsorship February 9, 2022

Ep 5 – Breaking Down 2021 & Bold Predictions for 2022

‘21 was basically a year of recovery from the events of 2020. The sports and live entertainment industries basically shut down during the pandemic, but

Jordan Rutner January 13, 2022

Ep 104 – Inside Sponsorship – Best Bits of 2021

It goes without saying that 2021 was a challenge but, as we know, the show must go on and that includes sponsorship. As such, despite

Daniel Oyston January 12, 2022

Ep 103 – Inside Valencia CF – Josep Borrell

Josep Borrell, Head of Commercial Strategy takes us inside Valencia CF’s commercial program. Josep made the move to Valencia CF from the agency side where

Inside Sponsorship December 21, 2021

Ep 102 – Inside the Future of Sponsorship – Industry Roundtable – Part 3 of 3

Welcome to the third of three industry roundtables focusing on the future of sponsorship. In each of the roundtables, we hear from multiple guests, from

Inside Sponsorship November 12, 2021

Ep 4 – Elements To Driving Fan Engagement

The last year and a half saw a heartbreaking lack of live sporting events. So savvy venues and marketers utilized an array of virtual options

Jordan Rutner October 26, 2021

Ep 101 – Inside the Future of Sponsorship – Industry Roundtable – Part 2 of 3

Welcome to the second of three industry roundtables focusing on the future of sponsorship. In each of the roundtables, we hear from multiple guests, from

Inside Sponsorship October 6, 2021

Ep 3 – How BI & Analytics Departments Are Changing the Game

Business Intelligence (BI) and analytics are having a moment. Back in 2017, only 20% of organizations said they had a BI department. But as technology

Jordan Rutner September 21, 2021

Ep 100 – Inside the Future of Sponsorship – Industry Roundtable – Part 1 of 3

Welcome to the first of three industry roundtables focusing on the future of sponsorship. In each of the roundtables, we hear from six guests, from

Inside Sponsorship September 6, 2021

Ep 99 – Inside Social Media Audience Listening for Sponsorships – Ben Foster – Talkwalker

Based on total website traffic, social media behemoths, YouTube and Facebook are the second and third most visited sites, respectively, behind only Google, with Twitter

Inside Sponsorship August 3, 2021

Ep 98 – Inside Best Practice Fan Data and Use – Steve Whately – Nielsen Sports

No longer can audience understanding be superficial i.e. females in New York who are between 25 and 40 years old. Consumers are complex people and

Inside Sponsorship July 7, 2021

Ep 2 – Using Tech to Establish Your Brand

Here’s the million dollar question for match day: How do you get the fan to download the app? Recently on Behind the Business of Sports,

Jordan Rutner July 6, 2021

Ep 1 – The Return of The Fans: Logistics Behind Opening Stadiums Up Again

Sports and entertainment organizations are beginning to welcome fans back into venues.  What variables and uncertainties do they need to consider to operate safely post-pandemic? 

Jordan Rutner June 9, 2021

Ep 97 – Inside Creativity in Sponsorship – Misha Sher – MediaCom

In a world where traditional reach and attention are diminishing, brands are looking for cut-through and engagement to drive relevance and ultimately accelerate their growth.Through

Inside Sponsorship June 9, 2021

Ep 0 – Behind the Business of Sports (BS) – Introduction Episode

When you work in the sports business, you hear a lot of amazing stories…  And it would be a crime not to share them. That’s

Jordan Rutner June 7, 2021

Ep 96 – Inside Football Australia’s Commercial Program with Tom Rischbieth

Big sponsorship announcements are not commonplace right now; as we still aim to get back to whatever normal is going to look like post-pandemic. That

Inside Sponsorship May 9, 2021

Ep 95 – The Impending Ban on Gambling Sponsorship in the UK – Joel Seymour-Hyde – Octagon

Throughout the world we have seen tobacco sponsorship and alcohol sponsorship banned or curbed in most markets and, right now, the sponsorship industry is watching

Inside Sponsorship April 12, 2021

Ep 94 – Inside an Agency One Year on From COVID-19 – Shannan Quinn – PRISM

It has been a whole year since the world shut down because of the pandemic. The plights of rights holders and brands is well documented.

Inside Sponsorship March 16, 2021

Ep 93 – Inside Arsenal FC – Alice Larkworthy

As an ever-present Premier League team, Arsenal are a global brand and, while current results are not favorable, they are one of the big six

Inside Sponsorship February 17, 2021

Ep 92 – Inside Sponsorship – Best Bits of 2020

Despite the challenges of 2020, it was still a great year filled with lots of amazing chats with sponsorship professionals from all over the world.As

Inside Sponsorship January 18, 2021

Ep 91 – Inside Hyper-passions – Luke Haynes – M&C Saatchi Sport & Entertainment

Passions drive us. Passions define us. Passions connect us. Yet, passions are changing and with the explosion of digital, the democratisation of media, and a

Inside Sponsorship December 21, 2020

Ep 90 – Inside Data and Chasing Sponsorship Value – Scott Tilton – Hoookit

Data, measurement, and most importantly, the insights and what we do with them, is something that is driving the sponsorship industry. In a world where

Inside Sponsorship November 24, 2020

Global Headquarters

259 W 30th St., 16th Floor
New York, NY 10001
United States

+1 (212) 858-9700

European Headquarters

2 Sheraton Street
London W1F 8BH
United Kingdom

Solutions

  • Sports & Entertainment
  • Brands

Resources

  • Case Studies
  • Newsroom
  • Blogs
  • Podcast

Services & Support

  • Strategic Consulting & Insights
  • Enterprise Services

About Us

  • Who We Are
  • Careers
  • Newsletter
  • Contact Us

We're Social

Copyright 2023 © All Rights Reserved, KORE Software, Inc. | Privacy Policy

Global Headquarters

259 W 30th St., 16th Floor
New York, NY 10001
United States

+1 (212) 858-9700

Solutions

  • Sports & Entertainment
  • Brands

Resources

  • Case Studies
  • Newsroom
  • Blogs
  • Podcast

European Headquarters

2 Sheraton Street
London W1F 8BH
United Kingdom

Services & Support

  • Strategic Consulting & Insights
  • Enterprise Services

About Us

  • Who We Are
  • Careers
  • Newsletter
  • Contact Us

We're Social

Copyright 2023 © All Rights Reserved, KORE Software, Inc. | Privacy Policy

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
.
Cookie SettingsAccept
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT