KORE Software announced today that the Jacksonville Jaguars have selected the company’s Data Warehouse & Analytics (DWA)™, Ticketing & Fan Engagement™, and Sponsorship & Partner Engagement™ applications to upgrade the team’s data warehousing, CRM and business intelligence platforms.
“Through our due diligence, it became clear that KORE’s staff understood our organizational needs and their platform provided the accuracy and reliability needed for us to drive the business forward,” explained Arri Landsman-Roos, Vice President of Decision Science for the Jaguars. “Even in just the past few weeks, we have seen tremendous progress with extracting value from our ticketing, CRM and digital marketing data.”
In migrating their existing systems to KORE, Landsman-Roos and his team focused on providing a deeper level of fan insights across multiple departments, starting with a foundational data warehouse platform to act as the organization’s data hub, integrating feeds from their ticketing system, digital marketing platform, point of sale systems and social media accounts.
In addition to staff in Jacksonville, the sponsorship team at Fulham FC of the English Premier League will also take advantage of KORE’s Sponsorship & Partner Engagement™ platform. This unified system will empower the best possible collaboration, communication and visibility between the two clubs that are both owned by Shahid Khan.
“We have always emphasized the importance of transparency and collaboration within our products,” shared Adam Grow, KORE Software’s Chief Operating Officer. “For ownership groups that oversee multiple properties, especially with an international footprint, the significance of those capabilities only grows.”
The Jaguars marketing team has also engaged KORE Planning & Insights (KPI), KORE’s business intelligence consulting division. Over the next year, KPI will work closely with the team’s digital marketing staff to enhance their capabilities and sophistication around driving marketing automation through data.
“The fact that KPI knows the technical details of our data as well as digital marketing strategy and campaign design really opens up a lot of possibilities for us,” according to Josh Margulies, Director of Marketing for the Jacksonville Jaguars.
About the Jacksonville Jaguars
The Jacksonville Jaguars are a professional football team, one of 32 member clubs of the National Football League (NFL), aligned in the South Division of the American Football Conference (AFC). Founded on Nov. 30, 1993, the team began play as an expansion team in 1995 and will celebrate its 25th season in 2019. The team is owned by Shahid Khan, who purchased the franchise in January 2012. The club plays its home games at TIAA Bank Field, located near the St. Johns River in downtown Jacksonville, Fla. Since their inaugural season in 1995, the Jaguars have won three division titles and made seven playoff appearances, playing in 14 postseason games.
KORE is the global leader in engagement marketing solutions, serving more than 200 professional teams and 850+ sports and entertainment properties worldwide, providing practical tools and services to harness customer data, facilitate sponsorship sales and activation, and create actionable insights.