KORE Software Announces Acquisition of Sports Alliance

New York, NY, July 19th 2022 – KORE Software is pleased to announce the acquisition of London-based, fan data management, and digital marketing solutions provider, Sports Alliance. This acquisition marks an expansion for KORE in the EMEA market, inheriting more than 140 clients and strengthening its position as the global leader of engagement marketing solutions. This acquisition represents continued expansion for KORE Software, after recently acquiring SSB’s professional sports business and leading AI-powered social and digital analytics platform, Hookit, in February, 2022.  

With more than 20 years of evolving and customizing fan data solutions for professional sports brands, the Sports Alliance platform helps marketing teams access, interpret and activate on their data faster, while inspiring new campaign and engagement ideas with AI-driven insights. From loyalty program integration, and email marketing or full Omni-channel orchestrations, to single sign-on, and contact management for privacy and detailed transactions, Sports Alliance’s platform unifies all fan data in one, easy-to-use interface where sport marketers can create unique fan experiences that deepen loyalty and improve efficiency for any brand. By adding Sports Alliance to the KORE Software portfolio, KORE will not only dramatically expand its global footprint, but be able to provide new features and functionality to its clients. 

The new partnership between KORE Software and Sports Alliance strengthens and expands best-in-class sponsorship, ticketing, fan engagement, and data analytics solutions from a single-source for their combined 1,000+ sport and entertainment organizations and top global brand clients. With overlapping clients across the Premier League, NFL and more, KORE Software will now be able to provide even more solutions for its clients. Marketing, partnership, and operational teams will all benefit from the time and cost saving solutions now offered in this robust product suite. 

Anthony Khan, CEO of Sports Alliance “We are excited to be joining the KORE Software family, with a shared company ethos and true business alignment, KORE is the perfect fit for Sports Alliance. Over the last two decades, Sports Alliance has achieved a dominant position serving European clubs, leagues and associations. As part of the definitive global leader in the provision of data and marketing software to sports and entertainment organizations, the growth opportunities are astounding.”

KORE Software is passionate about partnerships and creating solutions to help sports, entertainment and brand partners effectively manage, measure and optimize their own partnerships and fan relationships. The addition of Sports Alliance will also provide more General Data Protection Regulation’s (GDPR) support to global brands and organizations, helping them to remain focused on partnerships, ideation and strategy. 

“By bringing Sports Alliance into the KORE portfolio, we are expanding our global footprint and capabilities, ” said KORE Software CEO, Jason Fletcher. “ This marriage bolsters KORE’s position as the most extensive provider of engagement marketing solutions across the sports and entertainment marketplace. We are excited for what we can continue to achieve together. “

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KORE Software
KORE Software is the global leader in engagement marketing solutions. Over 900 brands, venues, and sports organizations trust KORE’s tools and platform as a source of truth that drives smarter partnership decisions and deepens connections with their audiences. Through Sponsorship Management and Evaluation, Ticketing & Fan Engagement, and Data Management & Analytics, KORE’s two-sided network unites corporate sponsors, sponsorship properties, and their fans with solutions that accelerate and inform an organization’s ability to act. This allows teams to enhance the fan experience, maximize returns, and spend time where it matters.  Learn more at KORESoftware.com or follow us on LinkedIn or Twitter. 

Sports Alliance
Founded in London UK in 2002, Sports Alliance serves over 140 sports brands across the UK, Europe and the Americas. Sports Alliance helps rights-holders use data, technology, analysis and marketing insight to enhance fan experience and revenue generation. Sports Alliance provides end-to-end fan relationship management tools and solutions in Marketing & CRM, Digital, Loyalty and Commercial. Our mission is to personalize sport for every individual fan, current and future. Read more about Sports Alliance at www.sportsalliance.com/us/ or visit the Linkedin page.

Official PR Newswire release 

KORE is the global leader in engagement marketing solutions, serving more than 200 professional teams and 850+ sports and entertainment properties worldwide, providing practical tools and services to harness customer data, facilitate sponsorship sales and activation, and create actionable insights.

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KORE Software Adds to All-Star Board with Sports Marketing Veteran Ann Rodriguez

AUSTIN, Texas & SAN FRANCISCO–(BUSINESS WIRE)–KORE Software (“KORE”), the leading sponsorship and business management software solution for the sports, entertainment, and corporate brands market, announced industry leader Ann Rodriguez has joined the company’s Board of Directors.

“KORE has seen exceptional growth and driven an impressive level of innovation in the sports ecosystem. I’m inspired to be joining a talented team and unique platform that continues to deliver substantial value to sports team, stadiums, and corporate brands,” shared Ann Rodriguez.

Ann brings more than 20 years of experience managing sports marketing spend, both for sports teams and with corporate brands that spend heavily on sports advertising. Ann’s prior experience includes leadership roles with the Under Armour, WNBA, Atlanta United FC, and the San Jose Earthquakes. She most recently served as Chief Strategy & People Officer at Los Angeles Organizing Committee for the Olympic and Paralympic Games 2028 (“LA 2028”) where she led strategic planning, strategic business development projects, and all aspects of HR for the largest sporting event in the world.

“Ann brings a phenomenal experience within the sports marketing ecosystem. As KORE continues its expansion selling sponsorship management software into the corporate brands, Ann will be a valuable thought partner who has both bought and sold sports advertising,” said Jason Fletcher, CEO of KORE.

Ann joins KORE Software’s board during a period of tremendous growth. In February, KORE completed two strategic acquisitions, Hookit & SSB’s Pro Sports Vertical, to expand the company’s sponsorship & engagement marketing solutions. With these new acquisitions, KORE serves nearly 1,000 sports properties, 20,000 athletes, and over 100 of the top global brands. The corporate brands segment will soon exceed 25% of KORE’s annual recurring revenue.

KORE received a significant growth investment from Serent Capital, a growth-focused firm that invests in technology companies, in 2018. Since the investment, KORE has grown 4x and completed 3 strategic acquisitions.

About KORE Software
KORE Software is a global leader in engagement marketing solutions. KORE’s intelligence platform is trusted by over 850+ of the largest organizations in the sports and entertainment industry to provide data-driven intelligence quickly and securely. Through one connected ecosystem of solutions, data, and insights KORE helps accelerate and enhance organizations’ ability to make the right decisions for their business. KORE’s platform drives excellence across sponsorship activation, fan engagement, ticket sales, partnership analysis, data analytics, and innovative marketing journeys, so organizations can build stronger connections with their fans, maximize returns, and spend time where it matters. For more information, please visit www.KOREsoftware.com.

About Serent Capital
Serent Capital invests in growing businesses with compelling solutions that exceed customer needs. As businesses grow and evolve, the opportunities and challenges they face change with them. The principals at Serent Capital have firsthand experience navigating growth through their experiences as CEOs, strategic advisors, and board members to successful businesses. Serent leverages their expertise and capital to help growing businesses thrive. For more information on Serent Capital, visit www.serentcapital.com.

Click here to view official press release. 

KORE is the global leader in engagement marketing solutions, serving more than 200 professional teams and 850+ sports and entertainment properties worldwide, providing practical tools and services to harness customer data, facilitate sponsorship sales and activation, and create actionable insights.

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Message to Our Customers

We’re excited to share some important news with you. Today we announced that KORE Software is acquiring Hookit, the leading AI-powered sponsorship analytics platform, and we have entered an agreement to acquire SSB’s pro sports business as they pivot into collegiate athletics and higher education. Both of these acquisitions are exciting wins for our team, our broader market, and most importantly, all of you. Simply put, we will now be able to provide you with more solutions, insights, and data to better drive success within your organization. 

Our dedication and expertise has allowed us to begin helping brands work more effectively across the sports and entertainment landscape. With Hookit, we not only grow our reach in the rights holder and corporate sponsorship market, but we dramatically enhance our product functionality for customers looking to better track performance across digital and social media channels.

Through these acquisitions, we are deepening our commitment to the rights holder space by adding another 75+ new logos. Our highest priority is to continue delivering the outstanding service you have come to expect, and we are greatly expanding our team in order to support this growth and better serve all of you. 

We are excited to welcome all new team members to the KORE family. Together we are dedicated to the same mission, providing the best, game-changing technology to our customers. 

This announcement is only the beginning. For more information on the acquisitions please see our press release.  

As our KORE partner, your contract and level of service will not change. We are pleased to share some of the immediate benefits that these acquisitions provide for our customers:

  • Access to New Software Solutions. Together, KORE and Hookit are well positioned to offer the most comprehensive platform for engagement marketing solutions.
  • Trusted Industry Expertise x2. Not one but two industry leaders and their team of experts dedicated to your software solutions.
  • A More Complete ROI Story. Double the data and double the insights.
  • Expanded Network. KORE’s logo portfolio will add many new clubs and leagues to our already expansive network, driving more ideas and opportunities for collaboration.
  • Better Serving You. Our combined offerings, vision, and resources make us stronger strategic partners for you and your business.
As we begin this journey together, we want to thank you for your partnership and ongoing support. We’re looking forward to the future and continuing to provide you with industry-leading customer service and engagement marketing solutions. 
 

KORE is the global leader in engagement marketing solutions, serving more than 200 professional teams and 850+ sports and entertainment properties worldwide, providing practical tools and services to harness customer data, facilitate sponsorship sales and activation, and create actionable insights.

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KORE Software Expands Sponsorship and Engagement Marketing Solutions with Key Acquisitions of Hookit and SSB’s Pro Sports Vertical

KORE Software strengthens its position as the global leader in sports and entertainment solutions. With these acquisitions, KORE stands alone in its ability to help partners collaborate, deliver deeper fan engagement and superior sponsorship effectiveness.

New York, NY | February 8, 2022 — Today, KORE Software is proud to announce two major acquisitions in the sponsorship & engagement marketing space. With the increasing importance of social and digital media, KORE has acquired Hookit, the leading AI-powered sponsorship analytics platform. This extends KORE’s capabilities into the social space, strengthening the first true end-to-end solution in sponsorship management and evaluation. KORE is also bolstering its position in the rights holder’s market by reaching an agreement to acquire SSB’s professional sports business. With these new acquisitions, KORE will serve nearly 1,000 sports properties, 20,000 athletes, and over 100 of the top global brands.

Hookit is a pioneer of sponsorship technology and has partnered with the world’s most valuable brands whose logos are seen at sports and live entertainment events around the world. With athletes, teams, and leagues now engaging over 50B followers across social media, social and digital strategies have become a critical component for the modern partnership. By adding Hookit’s unparalleled expertise in sponsorship performance tracking across social and digital media, KORE will dramatically enhance the capabilities of its already market-leading sponsorship management platform.

“We’ve been working on the same market problem to improve sponsorship effectiveness from two sides,” said Hookit CEO Scott Tilton. “We’ve built the leading sponsorship analytics platform in collaboration with some of the world’s largest brands. There are so many synergies with KORE, and together we’ll be able to tell a complete ROI picture for our respective clients. The aim here is to accelerate the usage of data and enhance strategic partnerships.

KORE CEO Jason Fletcher agrees, stating “This is a monumental step forward for our market. We are stronger together and are excited to start this journey with a partner like Hookit.”

KORE’s agreement to acquire SSB’s pro sports business comes as SSB dedicates its focus to collegiate athletics and the higher education institutional advancement market. KORE currently partners with 70% of the largest professional sports and entertainment properties in the world. KORE will be adding over 50 new customers to its portfolio whose needs deeply align with KORE’s software offerings. This investment reflects KORE’s ongoing commitment to sports & event properties and their specialized needs across ticketing, fan engagement, and sponsorship management.

With these acquisitions KORE Software will not only grow its customer base but become the most expansive solutions provider in the engagement marketing space. In order to support this growth, KORE will greatly expand its team and looks forward to leading the industry with even more resources, connection points, data intelligence, and game-changing partnership analytics.

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KORE SOFTWARE
KORE Software is the global leader in engagement marketing solutions. KORE’s intelligence platform is trusted by over 850+ of the largest organizations in the sports and entertainment industry to provide data-driven intelligence quickly and securely. Through one connected ecosystem of solutions, data, and insights KORE helps accelerate and enhance organization’s ability to make the right decisions for their business. KORE’s platform drives excellence across sponsorship activation, fan engagement, ticket sales, partnership analysis, data analytics, and innovative marketing journeys, so organizations can build stronger connections with their fans, maximize returns, and spend time where it matters. For more information, please visit www.KOREsoftware.com.

HOOKIT
Hookit is the leading AI-powered sponsorship technology platform empowering brands to evaluate & optimize their athlete & sports partnerships. The best CMOs & sports marketing executives realize that social media is now central to maximizing the value of sponsorship marketing spend. As a pioneer in the Spontech space and strategic partner of the world’s largest brands, Hookit empowers marketers to impact the bottom line by measuring sponsorship spend and partnerships against a standardized set of KPIs. We combine real-time dashboards with insights and recommendations that can be leveraged across your organization to positively impact your sponsorship strategy and results. To learn more, visit www.hookit.com.

Click here to read the full press release. 

KORE is the global leader in engagement marketing solutions, serving more than 200 professional teams and 850+ sports and entertainment properties worldwide, providing practical tools and services to harness customer data, facilitate sponsorship sales and activation, and create actionable insights.

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Tourism and the New Age of Engagement Marketing: How to Move Business Forward in Uncertain Times.

It’s no secret that the last two years have been challenging devastating for the travel and tourism industry. But as 2022 opens the door, this resilient sector and would-be travelers are still hopeful that this will be the year for a full recovery. This year’s trajectory was promising until the Omicron wave forced a strategic retreat, but we continue to cross our fingers that waves will pass and the recovery will resume.

So how can the tourism industry expedite the next rebound, strategically use bruised budgets, and engage effectively in a highly competitive market? Let’s take a look at how some of our key tourism clients have innovated their way to successful new heights, review insights from KORE’s industry data, and give our top recommendations for sustainable success in uncertain times.

Prioritize Your Data & Lean into Evolutions in Tech

Marketing budgets weren’t the only thing that took a hit these past two years. Nearly every Destination Marketing Organization (DMO) and Convention and Visitors Bureau (CVB) was forced to cut staff in 2020. Now, lean and potentially overleveraged teams are trying to achieve increased revenue generation targets—a difficult combination.

In 2022, every dollar and every minute spent on building back business will be critical. It’s essential for teams to clearly understand who their target audiences are, what their travel motivations are, and how they engage with marketing material. Data is key not just for ensuring campaigns have impact, but also for smarter decision making and driving effective teams. An investment in engagement marketing technology that provides real-time reporting dashboards, centralized data, and consumer insights will help organizations send the right personalized message to the right person.

Focus on Trusted Revenue Generators, but Tell New Stories

Many cities and properties took the pandemic as an opportunity to innovate and add new amenities. Several expanded outdoor spaces and integrated health and sanitation protocols to boost visitor confidence. Optimizations like this help sustain tourism destinations on the path to recovery by providing safer options for pent-up travel demand. Highlighting outdoor activities, parks, natural monuments, restaurants with outdoor dining options, and even the availability of campervans can provide the little pushes necessary to give travelers the confidence to get on the road again.

As messaging evolves in creative new ways to build trust and interest, it’s crucial to use data to identify revenue drivers and then quickly capitalize on them. For example, our client the City of Denver utilized our Sponsorship Management & Engagement tool and discovered that for the past eight years, a substantial 41% of sponsorship revenue was attributable to signage alone. They also found that signage was only included in 68% of their sponsorship deals—a substantial majority, but still an opportunity for additional growth.

In an increasingly competitive industry where consumers have an endless number of destinations to choose from, tourism organizations need accurate reporting and data to back up their investments.  Understanding which assets provide the most value gives organizations clarity on what type of messaging is working—and encourages proactive pivoting from what’s not.

*Asset charts sourced from our 2021 City of Denver Case Study. Click here to download the full case study. 

Align Your Sponsorships with Evolving Travel Trends

CVBs and DMOs are in constant competition to attract visitors, and sponsorship has long been a key marketing tactic for accomplishing business goals. Sponsorships provide an effective way to drive awareness, reach target demographics, and instill local pride. But it’s not just the pandemic that is altering travel trends: workforce changes and climate awareness are factors as well. Sports tourism will continue to help drive the resurgence in travel, but there are new areas of growth to consider: ecotourism, health and wellness travel, and workcations.

Business travel remains far below past levels, but a new trend in extended travel stays has coined the term “workcation”. The pandemic forced many companies to adapt to remote work, and a lot of highly-paid employees don’t want to go back to their prior office-based routines. Instead of just making a long weekend getaway, some are choosing to spend an entire month working from a travel destination and making the most of their leisure time.

To capitalize on these trends, destinations are crafting new partnerships with organizations poised to serve this new age of travel. Sponsorships that resonate with both the current realities of travel and “outside the box” tourism ideas can help organizations break through the noise and bring travelers to their destinations.  

Relentlessly Commit to Your Objectives

The only way to know if a marketing initiative is successful is to first know what it’s meant to accomplish. Revenue is always important, but there are plenty of other important objectives that can set your destination or organization apart. At KORE, we see hundreds of unique objectives our clients leverage as success metrics. Targets such as community engagement, employee wellness, and environmental impact have become more widespread—and more specific—than ever before.

This is part of a wider trend we’re seeing. Organizations are raising their standards for measuring partnerships: they want clear and tangible objectives that are specific and easy to report on. On both the buying and selling sides of sponsorship deals, partners are asking for more data to show an ROO—return on objectives. As the travel industry works to come back stronger, higher standards for investments in engagement marketing initiatives are a key tactic to set you apart from the competition.

KORE is the global leader in engagement marketing solutions, serving more than 200 professional teams and 850+ sports and entertainment properties worldwide, providing practical tools and services to harness customer data, facilitate sponsorship sales and activation, and create actionable insights.

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KORE Software comes onboard

The Vodafone Warriors have adapted KORE Software’s platform to set new standards in sponsorship management and create a more personalised approach to fan engagement.

Given KORE’s extensive track record supporting ticketing and sponsorship for global brands and rights holders, the Vodafone Warriors’ partnership with the company is directed at better managing all their engagement marketing activations with improved data, insights and reporting.

After negotiating the uncertainties presented by the Covid pandemic, the Vodafone Warriors wanted a better process to manage their assets, sales processes and marketing journeys in real-time.

By integrating KORE Software’s intelligence platform, the club now has the most advanced technology platform providing a data-driven approach to its initiatives and live reporting on sponsorship assets and revenue performance.

“Our fan experience is of the utmost importance to us and having the ability to leverage new data and insights to strengthen our approach in how we engage with them is paramount,” said Vodafone Warriors general manager commercial Glenn Critchley.

“As we increase the sophistication of our operations, KORE’s centralised platform will enable us to provide a best-in-class experience to not only our fans but also for our many valued sponsors.”

The Vodafone Warriors hold strong partnerships with Vodafone, Mazda, PUMA, Sky Sport and others. KORE’s platform helps them to provide experience and proactive performance metrics to their partners.

“This is an exciting opportunity for the Vodafone Warriors to be part of the first group of sports organisations in the Asia-Pacific (APAC) region to truly revolutionise their approach to fan and partner engagement,” said KORE Software APAC regional manager Marc Roufeil.

KORE Software is the global leader in engagement marketing solutions. KORE’s intelligence platform is trusted by more than 850 of the largest organisations in the sports and entertainment industry to provide data-driven intelligence quickly and securely. Through one connected ecosystem of solutions, data and insights KORE helps accelerate and enhance organisations’ ability to make the right decisions for their businesses. KORE’s platform drives excellence across sponsorship activation, fan engagement, ticket sales, partnership analysis, data analytics and innovative marketing journeys so organisations can build stronger connections with their fans, maximise returns and spend time where it matters. KORE Software is a global organisation with offices in Vancouver, Denver, New York, London, and Melbourne. For more information, please visit www.KOREsoftware.com

View the original press release here. 

KORE is the global leader in engagement marketing solutions, serving more than 200 professional teams and 850+ sports and entertainment properties worldwide, providing practical tools and services to harness customer data, facilitate sponsorship sales and activation, and create actionable insights.

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Kore Software Continues Market Expansion With New Offerings For Sponsorship Sellers And Corporate Sponsors

NEW YORK, Oct. 20, 2021 /PRNewswire/ — KORE Software is known as the leader in sponsorship and business management solutions for the sports and entertainment world. The global company helps 850+ of the largest professional sports leagues, brands, and entertainment venues manage sponsorships, track activations, improve fan engagement, and increase ticket sales. Now, KORE has expanded its world-class offerings, publicly releasing a new platform of products showcased by its updated website, which launched today.

The new website and product advancements highlight KORE’s focus to support clients throughout the entire engagement marketing lifecycle. Building off of its prior KONNECT platform, KORE has created a comprehensive three-product suite—Intake, Activate, and Evaluate— that helps organizations find the right partners for their business, better connect with consumers, and easily compare performance across all activations. With KORE’s unique intelligence platform and global benchmark data, organizations can replace “gut feel” decisions with truly informed engagements.

Along with the release of these new product solutions, KORE’s making its existing best-in-class products that much better, by developing new customer behavior and engagement features allowing sponsorship sellers even more opportunities to drive growth, personalization, and retention.

This announcement comes as the sponsorship industry continues to innovate and evolve to serve rising consumer expectations and a more competitive sponsorship landscape.  The new website builds off KORE’s wealth of experience, showcasing a new-and-improved product portfolio at the forefront of sponsorship technology. Using dynamic imagery to better communicate on its game-changing platform of solutions, services, and insights, the site provides a more personalized approach to its products and represents immense growth in the company’s capabilities and scale.

For more information on KORE Software’s products and to view the new website, please visit www.koresoftware.com.

KORE Software is the global leader in engagement marketing solutions. KORE’s intelligence platform is trusted by over 850+ of the largest organizations in the sports and entertainment industry to provide data-driven intelligence quickly and securely.  Through one connected ecosystem of solutions, data, and insights KORE helps accelerate and enhance organization’s ability to make the right decisions for their business.

KORE’s platform drives excellence across sponsorship activation, fan engagement, ticket sales, partnership analysis, data analytics, and innovative marketing journeys, so organizations can build stronger connections with their fans, maximize returns, and spend time where it matters. KORE Software is a global organization with offices in Vancouver, Denver, New York, London, and Melbourne. For more information, please visit www.KOREsoftware.com.

KORE is the global leader in engagement marketing solutions, serving more than 200 professional teams and 850+ sports and entertainment properties worldwide, providing practical tools and services to harness customer data, facilitate sponsorship sales and activation, and create actionable insights.

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European Tour Sets New Sponsorship Standard with KORE Software Partnership

Ahead of the 2022 Season, the European Tour signs with KORE Software to take a more sophisticated approach to sponsorship management.

New York, NY| September 22, 2021 – The European Tour, responsible for the three leading men’s golf tours in Europe, has selected KORE Software to optimize its approach to partnership and activation management. By integrating KORE Software’s intelligence platform, the European Tour will now leverage one of the most advanced technology platforms for partnership activations across its numerous global tournaments. With this move, the European Tour is bringing innovation to the forefront of their business dealings, with a data-driven approach to sales initiatives and real-time reporting on asset delivery and ROI performance.Speaking about the partnership Michael Cole, Chief Technology Officer at the European Tour, said, “We are placing data and insight intelligence at the very heart of our operations and this includes our approach to brand partnerships and how they are activated. As an increasingly global Tour with a growing collection of partners, we will benefit significantly from Kore’s centralised platform and its data rich insights to continue providing a best-in-class sports marketing service to our partners.”

In preparation for the European Tour 2022 Season, the European Tour will integrate KORE’s centralized platform, to streamline their sponsorships at scale, and easily share pipeline and asset information across their internal teams and stakeholders. These efficiencies allow the Tour the ability to provide a white-glove experience and proactive performance metrics to their sponsors and partners. The BMW PGA Championship was the first event opportunity to pilot this new technology, and the Tour will now leverage KORE to measure event performance, improve media valuations, and capitalize on real-time investment insights and improved activation coordination.

“This is an exciting time for the European Tour, said Mark Cornish, Commercial Director of EMEA for KORE Software, “the most rewarding part of what we do is watching our clients capitalize off of what KORE can provide, and seeing the positive impact it makes on their business.”

KORE Software is the global leader in engagement marketing solutions. KORE’s intelligence platform is trusted by over 850+ of the largest organizations in the sports and entertainment industry to provide data-driven intelligence quickly and securely. Through one connected ecosystem of solutions, data, and insights KORE helps accelerate and enhance an organization’s ability to make the right decisions for their business.

KORE’s platform drives excellence across sponsorship activation, fan engagement, ticket sales, partnership analysis, data analytics, and innovative marketing journeys, so organizations can build
stronger connections with their fans, maximize returns, and spend time where it matters. KORE Software is a global organization with offices in Vancouver, Denver, New York, London, and Melbourne. For more information, please visit www.koresoftware.com.

To view the official press release, please click here

KORE is the global leader in engagement marketing solutions, serving more than 200 professional teams and 850+ sports and entertainment properties worldwide, providing practical tools and services to harness customer data, facilitate sponsorship sales and activation, and create actionable insights.

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Is Your Organization Investing in the Right Partners?

Sponsorships are one of the oldest marketing tactics in the book, thanks to their long legacy of success. Since the earliest days of marketing and advertising, organizations have sought out key partners to help them expand their brand presence and effectively connect with target audiences.

Even as new technology turns marketing strategy on its head, sponsorships remain a steady cornerstone of business investment plans— based on KORE data in North America, the sports industry alone is responsible for managing $6.5 billion in sponsorship annually. In fact, sponsorships are more valuable than ever as tools for creating brand loyalty and building long-lasting connections.

But despite so much big money flowing into sponsorships, the COVID-19 recession has prompted businesses to look more closely at the return on these investments. In the past, it was often easy to internally sell the idea of partnering with a major sports team since the perceived value is so great. What organization wouldn’t want to leverage a team’s massive presence and large fan base? But with today’s tighter budgets, there’s more scrutiny of these investments.

How can an organization be confident that it’s investing with the right partners? If you have to reduce your sponsorship spend, how would you be sure you aren’t dropping the wrong ones? The key is to go with the data, not the “feel-good” perceived value. Sponsorship sellers have become far more sophisticated in using their data to ensure they sell to the right partners at the right price—it’s time for buyers to do the same! Here are four steps to help sponsors get on the right path:

1. Define Your Objectives
First and foremost, organizations need a clear understanding of their objectives and how to recognize returns. What will it take for a sponsorship to be deemed successful? Once objectives are clear, it’s much easier to choose partners that can help you achieve the desired ROO and ROI. You may already have the right partners, but are you leveraging them in the best way? Is your asset mix aligned with your goals? To answer these questions, you need clear expectations around objectives and results.

2. Assess Equity Fit
Once you understand your objectives and have a system for tracking your returns, you can identify which partners will be most strategic for your organization. Weed out the partnerships that don’t align with your brand and where you want to take it. Make sure you’re targeting partnerships that will help you distinguish your organization and stand out from the rest. Will these partners help you connect with your key consumer base?

Assessing equity fit to find the right partners with the right value propositions for your business may even help you find a pattern or a space that you can own by virtue of association.

3. Hold Your Partners Accountable
Accountability begins with fully understanding the story you want to tell, the results you’re trying to deliver, and the expectations you have for each partnership. These are the foundation for setting clear expectations with your partners. With this in place, organizations can negotiate opportunities and test different strategies. If your goals aren’t being met, you can work with your partner to adapt—a good partner understands that your success is their success too.

4. Measure the Results
How will you know when your organization has effective partnerships with the right partners? Without measuring the results, it’s too easy for sponsorship investments to underperform and go unnoticed. It’s crucial to look at the data and determine if your objectives are being met. Software can help you compare different partnerships and evaluate which ones need to be optimized or possibly eliminated. Data-backed decision-making empowers you to make better business decisions and justify your spending.

When executed effectively, your sponsorship strategy can provide much more than just brand awareness. Do your investments directly correlate with your organization’s objectives? Do they engage the passions and interests of the customers you want to serve? Feel-good perceived value may have been sufficient in the past, but organizations that leverage these guidelines can be certain they’re making sound investments that truly deliver.

KORE is the global leader in engagement marketing solutions, serving more than 200 professional teams and 850+ sports and entertainment properties worldwide, providing practical tools and services to harness customer data, facilitate sponsorship sales and activation, and create actionable insights.

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KORE Software Announces KORE App on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace

KORE Software customers can now access sponsorship and ticketing solution from within Salesforce.

New York, NY| May 11, 2021 – KORE Software, leading the industry in sports and entertainment business management solutions, today announced it has launched the KORE App on Salesforce AppExchange. This empowers clients to integrate their ticketing, sponsorship, and activation management platforms through Salesforce. KORE Software helps brands, properties and agencies gain insights into their investments, by providing access to real-time partnership metrics, deal measurement, fan data, and inventory management solutions.

Built on the Salesforce Platform, KORE Software is currently available on AppExchange at https://appexchange.salesforce.com/KORESoftware

Key Products Include:

  • Ticketing & Fan Engagement. KORE Software’s ticketing solution allows clients to manage their ticketing data in one place and align that data with their CRM platform. It also includes a Fan Finder Segmentation feature for an in-depth view of prospects, customers, and target audiences. These insights give clients the ability to create personalized campaigns, targeting the right customers at the right time, with the right messaging.
  • Sponsorship & Partner Engagement. KORE’s sponsorship solution enables clients to manage inventory, contracts, activation, and partner communication easily and effectively. Users can assemble deals, assign tasks, set deadlines, and track progress of activation plans from one central location, offering transparency, saving time, and ensuring reporting accuracy.

“It’s really exciting to have KORE join the ISV community,” said Russell Scibetti VP of Strategy & Business Intelligence at the New York Giants. “It’s great to see that these products will now be available on AppExchange. KORE Software continues to drive optimization and insights that allow us to better shape our strategy, and I look forward to seeing what they will do next.”

Now with KORE’s App available on AppExchange, clients can use their ticketing and sponsorship platform with Salesforce to ensure ticket purchases, deal management, and customer data are available for end-users without ever leaving the Salesforce environment.

“Our solutions allow clients to foster deeper connections with their customers, gain insights into their investment decisions, and drive efficiencies across their sponsorship and ticketing landscapes,” said KORE Software CEO Jason Fletcher. “Offering these tools as an integration into Salesforce truly optimizes our client’s operations.”

“KORE Software is a welcome addition to AppExchange, as they power digital transformation for customers by providing business management systems in the sports and entertainment space,” said Woodson Martin, GM of Salesforce AppExchange. “AppExchange is constantly evolving to enable our partners to build cutting-edge solutions to drive customer success.”

About Salesforce AppExchange
Salesforce AppExchange, the world’s leading enterprise cloud marketplace, empowers companies, developers, and entrepreneurs to build, market and grow in entirely new ways. With more than 6,000 listings, 9 million customer installs and 98,000 peer reviews, AppExchange connects customers of all sizes and across industries to ready-to-install or customizable apps and Salesforce-certified consultants to solve any business challenge.

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About KORE Software:
KORE Software is the global leader in sports and entertainment business management solutions. The company has offices in Vancouver, Denver, New York, London, and Melbourne. More than 850 brands, properties, and agencies rely on KORE to drive process and revenue improvements. KORE’s suite of solutions boosts business excellence across ticket sales, fan engagement, sponsorship sales and activation, partnership analysis, data analytics, and innovative marketing journeys. For more information, please visit www.KOREsoftware.com.

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KORE is the global leader in engagement marketing solutions, serving more than 200 professional teams and 850+ sports and entertainment properties worldwide, providing practical tools and services to harness customer data, facilitate sponsorship sales and activation, and create actionable insights.

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