Josep Borrell, Head of Commercial Strategy takes us inside Valencia CF’s commercial program. Josep made the move to Valencia CF from the agency side where he spent two and a half years at Nielsen, in London, including roles as a Football Account Manager and a Commercial Insights Manager.

Playing in Spain’s La Liga, Valencia have a great footballing history and celebrated their centenary year in 2019 by winning the Copa del Rey, Spain’s annual knockout football competition. Not only does Valencia CF have a great footballing history, they also have a real and deliberate connection with the Valencia region and that absolutely translates positively to Valencia’s commercial program.

Those efforts include the Valencia Innovation Hub and a business club they established during their centenary year that has seen other football clubs reaching out and connecting.

You can connect with Josep on LinkedIn and learn more about Valencia CF at valenciacf.com

Jordan Rutner, Research Marketing Manager at KORE Software, also joins us to discuss his latest blog which examines Quick Service Restaurant Partnerships in Sports.

Enjoy and don’t forget to subscribe on your favourite podcasting platform!

Welcome to the third of three industry roundtables focusing on the future of sponsorship.

In each of the roundtables, we hear from multiple guests, from rights holders, brands, and agencies, about how they think the future of sponsorship is shaping up.

Each guest will share their views and opinions across the same six questions and, joining us in this episode, are:

• Stuart Ramsay, Head Of Brand Partnerships at the British Olympic Association
• Katherine Butterworth, Mastercard’s, Marketing Director, Consumer, Partnership & Sponsorship Marketing Australasia
• Michael Israel, Senior Account Director, Client Consulting + Services at GMR Marketing
• Mark Thompson, co-Founder at Sports Rights Tech
• Jordan Rutner, Research Manager at KORE Software

Enjoy and don’t forget to subscribe on your favourite podcasting platform!

Welcome to the second of three industry roundtables focusing on the future of sponsorship.

In each of the roundtables, we hear from multiple guests, from rights holders, brands, and agencies, about how they think the future of sponsorship is shaping up.

Each guest will share their views and opinions across the same six questions and, joining us in this episode, are:

• Misha Sher, Global Head of Sport, Entertainment & Culture at MediaCom
• Rajesh Menon, VP | Head & Director on the Board of Royal Challengers Sports Pvt Ltd
• Alice Larkworthy, Senior Partner Services Manager at Arsenal F.C.
• Scott Tilton, CEO at Hookit
• Gareth McCarthy, Sponsorships Manager at HCF Australia

Enjoy and don’t forget to subscribe on your favourite podcasting platform!

Welcome to the first of three industry roundtables focusing on the future of sponsorship.

In each of the roundtables, we hear from six guests, from rights holders, brands, and agencies, about how they think the future of sponsorship is shaping up.

Each guest will share their views and opinions across the same six questions and, joining us in this episode, are:

• Joel Seymour-Hyde, Octagon Managing Director, UK; 
• Sophie Morris, who is not only the Strategic Marketing & Sponsorship Director of Millharbour Marketing, but also Board Director of the European Sponsorship Association and Advisory Board Member for the Institute of Sport Business at Loughborough University;
• Sven Gloor, Global Manager – Rugby Partnerships at HSBC;
• Josh Kritzler, Co-Founder at 4FRONT;
• Andrew Mikhail, Chief Commercial Officer at the Parramatta Eels National Rugby League Club; and
• Brendan Moynihan, Executive Vice President, Consulting and Sponsorship Activation at SPORTFIVE

Enjoy and don’t forget to subscribe on your favourite podcasting platform!

Based on total website traffic, social media behemoths, YouTube and Facebook are the second and third most visited sites, respectively, behind only Google, with Twitter in 4th and Instagram 5th. To be clear,4 of the top 5 most visited websites are social media websites.

All of those people, all over the world, spending all that time on social media, every day, sharing, questioning, arguing, promoting, and engaging, it is a truly magnetic place to be.

Understanding audiences has always been a key plank in sponsorship. That’s why, social listening can be a very powerful tool to be able to help sell, find, align, activate, and report on sponsorships, regardless of whether you are a rights holder, brand, or agency.

As such, joining us on the show to discuss how social listening can be used in sponsorship is Benjamin Foster, Talkwalker Oceania Enterprise Partner. Talkwalker is an AI-powered analysis tool that provides real-time insights into what’s happening on all social channels and online media, across 187 languages.

You can connect with Ben on LinkedIn and find out more about Talkwalker on their website.

Jordan Rutner, Research Marketing Manager at KORE Software, also joins us to talk about his latest blog, Tokyo 2020 In 2021: Broadcast And Sponsorship Breakdown. 

Enjoy and don’t forget to subscribe on your favourite podcasting platform!

No longer can audience understanding be superficial i.e. females in New York who are between 25 and 40 years old. Consumers are complex people and a rights holder’s and brand’s understanding must go deeper.

But what happens when a rights holder can’t provide a potential sponsor with a fully formed, deep, and complex view of their fans? What happens when the brand has a deep view of their target audience and is looking for the right fit but won’t simply just accept the stock standard, demographic driven, fan profile so often presented by rights holders?

Well, the obvious answer is that the rights holder is a good chance of missing out on that sponsor. In today’s sponsorship environment, that’s a risk less and less rights holders are willing to take.

That is where Nielsen’s Fanlinks is an amazingly powerful data source that fuses consumers’ detailed lifestyle, attitudinal, and purchasing behaviour with their sporting interests & passions. Joining us on the show to discuss best-practice fan data and use, and a little peek inside Fanlinks, is Nielsen Sports’ Director, Commercial & Consulting, Steve Whately.

You can connect with Steve on LinkedIn and he is happy to share more information about Fanlinks if you get in contact with him through the Nielsen website here.

Also joining the show is Jordan Rutner, Research Marketing Manager at KORE Software, who joins us to talk about his latest blog, Deal Scoring – Comparing Investments Across Markets.

Enjoy and don’t forget to subscribe on your favourite podcasting platform!

In a world where traditional reach and attention are diminishing, brands are looking for cut-through and engagement to drive relevance and ultimately accelerate their growth.

Through sponsorship, rights holders help brands access an audience they would otherwise find it hard to access or would not be able to access as cost-effectively.

However, we all know that being a sponsor and simply logo slapping is no longer enough; it hasn’t been for a while.

That is why creative in sponsorship is one area where brands can really activate their sponsorships to achieve cut-through & engagement to drive relevance & growth.

What is, however, the process of creative in sponsorship? What part can it play in activation? How can brands and rights holders bring it to life? What are the pitfalls along the way?

Joining the show, to help answer those questions is Misha Sher, Global Head of Sport, Entertainment & Culture at MediaCom, based in London.

You can connect with Misha on LinkedIn and learn more about MediaCom’s Creative Systems here.

Also joining the show is Jordan Rutner, Research Marketing Manager at KORE Software, to talk about one of KORE’s latest blogs, Building a Sustainable Sponsorship Department.

Enjoy and don’t forget to subscribe on your favourite podcasting platform!

Big sponsorship announcements are not commonplace right now; as we still aim to get back to whatever normal is going to look like post-pandemic.

That is why it was great news to hear that Football Australia recently announced that the Commonwealth Bank will become the official naming rights partner and bank of the Australian national women’s team, known as the Matildas, as well as the Junior Matildas and Young Matildas, from August 2021.

The initial four-year partnership will inject millions of dollars into elite women’s football and grassroots initiatives around the country, and it’s just the start of what is set to be an exciting new partnership.

It is great news for Football Australia as it comes as they move into a huge cycle of Olympics 2021 and 2024, the Asian Football Confederation Asian Cups 2022 and 2023, and, of course, FIFA World Cups 2022 for men but also the Women’s FIFA World Cup 2023 which will be hosted by Australia and New Zealand.

Further, and another feather in football’s cap, is the latest Sport Australia Ausplay study which reaffirms football’s position as the number one team sport in Australia for both men and women.

The platform is certainly set to accelerate football’s long-term growth and the Commonwealth Bank and Football Australia’s other commercial partners will play a huge role in that growth.

In this episode, Tom Rischbieth, Head of Commercial and Events at Football Australia, takes us inside the exciting Commonwealth Bank partnership as well as Football Australia’s wider commercial program.

You can connect with Tom on LinkedIn or learn more about Football Australia here.

Eva Rieder, Sr. Marketing Manager at KORE Software, also joins us to discuss her latest blog, How to Modernize Your Sponsorship Strategy.

Enjoy and don’t forget to subscribe on your favourite podcasting platform!

Throughout the world we have seen tobacco sponsorship and alcohol sponsorship banned or curbed in most markets and, right now, the sponsorship industry is watching the UK after a House of Lords Select Committee on gambling recommended that not only should gambling shirt sponsorship be banned by 2023, but “there should also be no gambling advertising in or near any sports grounds or sports venues”.

The review is driven by concern at the number of problem gamblers, which is estimated at 430,000 in Britain, and which has seen the losses of punters rocket to £14.4 billion per year in 2019; that’s almost US$20 billion. Of course, the pervasiveness of betting in sport, and football in particular, is there for all to see and certainly a driving factor.

It seems surprising that gambling has avoided the spotlight for so long. It may, in some part, be due to the rapid rise of online gambling which has developed at a breakneck speed. Interestingly, however, the opposite is happening in the US with betting sponsorships being signed with regularity.

Somebody, right in the middle of it in England, is Joel Seymour-Hyde, MD of Octagon UK, who not only boats Paddy Power as a client, but who has also served as a director on the European Sponsorship Association Board.

As such, in this episode, we welcome Shannan Quinn, Managing Director at PRISM.

Also joining the show is Jordan Rutner, Research Marketing Manager at KORE Software, who has written a fascinating blog recently on Visualizing Sponsorship Assets Across Collegiate Programs.

Enjoy and don’t forget to subscribe on your favourite podcasting platform!