‘21 was basically a year of recovery from the events of 2020. The sports and live entertainment industries basically shut down during the pandemic, but
It goes without saying that 2021 was a challenge but, as we know, the show must go on and that includes sponsorship. As such, despite
Josep Borrell, Head of Commercial Strategy takes us inside Valencia CF’s commercial program. Josep made the move to Valencia CF from the agency side where
Welcome to the third of three industry roundtables focusing on the future of sponsorship. In each of the roundtables, we hear from multiple guests, from
The last year and a half saw a heartbreaking lack of live sporting events. So savvy venues and marketers utilized an array of virtual options
Welcome to the second of three industry roundtables focusing on the future of sponsorship. In each of the roundtables, we hear from multiple guests, from
Business Intelligence (BI) and analytics are having a moment. Back in 2017, only 20% of organizations said they had a BI department. But as technology
Welcome to the first of three industry roundtables focusing on the future of sponsorship. In each of the roundtables, we hear from six guests, from
Based on total website traffic, social media behemoths, YouTube and Facebook are the second and third most visited sites, respectively, behind only Google, with Twitter
No longer can audience understanding be superficial i.e. females in New York who are between 25 and 40 years old. Consumers are complex people and
Here’s the million dollar question for match day: How do you get the fan to download the app? Recently on Behind the Business of Sports,
Sports and entertainment organizations are beginning to welcome fans back into venues. What variables and uncertainties do they need to consider to operate safely post-pandemic?
Time to Start Optimizing.Activating. Engaging.
Time to Start Optimizing. Activating. Engaging.
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